#1 Provides a highly personalized digital experience
Posted: Thu Jan 30, 2025 9:39 am
Zomato is an Indian food delivery and restaurant aggregator company founded in 2008. It practices micro-segmentation by providing its customers with special offers and deals based on whether they prefer to order online or dine in.
Based on their previous orders, Zomato creates a list of restaurants and cafes where consumers can order food or go out to eat. The platform also offers recommendations based on the customer’s preferences or most ordered dishes.
Why is microsegmentation important?
This is why microsegmentation is critical for your business.
Today's shoppers don't want to scroll through a rcs data vietnam bunch of options to find what they want to buy. If a brand can recommend a product they'll like, it increases the likelihood of them buying it. Audience segmentation allows you to run customized campaigns based on their personality and other activities.
#2. Increases the effectiveness of email marketing
Email Marketing This is one of the oldest and most effective marketing strategies used by organizations. With micro-segmentation, you can increase the likelihood of emails being opened. This is because emails are tailored to your audience’s preferences and needs, making them relevant to your buying behavior.
#3. Helps predict financial results
With many marketing strategies, there is no guarantee of profit. However, micro-segmentation can help you understand or calculate a specific profit or income range. As a result, you can also predict where you stand in terms of your financial situation.
Based on their previous orders, Zomato creates a list of restaurants and cafes where consumers can order food or go out to eat. The platform also offers recommendations based on the customer’s preferences or most ordered dishes.
Why is microsegmentation important?
This is why microsegmentation is critical for your business.
Today's shoppers don't want to scroll through a rcs data vietnam bunch of options to find what they want to buy. If a brand can recommend a product they'll like, it increases the likelihood of them buying it. Audience segmentation allows you to run customized campaigns based on their personality and other activities.
#2. Increases the effectiveness of email marketing
Email Marketing This is one of the oldest and most effective marketing strategies used by organizations. With micro-segmentation, you can increase the likelihood of emails being opened. This is because emails are tailored to your audience’s preferences and needs, making them relevant to your buying behavior.
#3. Helps predict financial results
With many marketing strategies, there is no guarantee of profit. However, micro-segmentation can help you understand or calculate a specific profit or income range. As a result, you can also predict where you stand in terms of your financial situation.