It's also worth adding recommendations from past or current clients who can recommend you and your services. You can also add a chat plugin that allows a new person to contact you directly via Messenger. Remember, though, that in this case you have little time to respond, so adding a contact form is a good option.
The intuitive look and feel of a website is critical to gaining customers. Design a logo and layout or hire the right people to do it. In most cases, outsourcing the above tasks will be the best option, as a professionally created website or store works, looks and performs better in the eyes of the customer.
Don’t forget to monitor your site using analytics tools. This will allow you to make inferences from customer data that will help you improve your offering. Check for keyword opportunities and improve your Google rankings with SEO. Optimize your site for mobile devices – this is especially important in the e-commerce sector, where we can map out purchasing paths and examine where customers do or don’t visit, or where they encounter problems that cause them to leave your site or ultimately abandon the purchase.
According to the study "E-commerce in Poland 2020", in the age group 15-24, no less than 92% of respondents from Poland have made online purchases using a smartphone.
This shows how important this aspect is. It is worth experimenting with photo and video content, creating interesting landing pages and making your distribution channels available on your website. Consider creating a blog – with it you can attract potential customers. Honestly, nowadays we cannot imagine a business that does not sell its products or services online.