Google Analytics 4 – the overview of the new version of the analysis tool
Posted: Sat Feb 01, 2025 3:56 am
Google Analytics 4 (GA4) is the new version of the tracking and analysis tool. If available, the app + web properties are now displayed together. This is of fundamental importance as Universal Analytics (UA) will no longer collect data on July 1, 2023.
The majority of websites active worldwide have always relied on the free analysis tool from the Californian search engine giant. The previous Universal Analytics version is now being expanded to include two key features : firstly, the focus is on machine learning and secondly, on maximum data protection compliance in order to provide website operators with in-depth analysis and optimization potential even in times without cookie tracking.
In this article, we will introduce you to the new features, also in comparison to the previous Analytics version, and give you our recommendation for using Google Analytics 4.
What's new in Google Analytics 4?
Google Analytics 4 brings a number of new features. We'll show slovenia mobile numbers list you exactly what they are in the following overview.
You don't have much time?
Here you will find a short and concise overview of the changes in a table.
And here are our FAQs about Google Analytics 4.
Google Analytics 4 - continuous development
Since its release in October 2020, Google Analytics 4 has officially been out of BETA since 2022. Nevertheless, it is currently being continuously developed so that new functions are gradually being added. Here you can find an overview of all updates in GA4 from Google. Since 2022, Google has been introducing GA4 as the main analysis tool and has already announced the shutdown of UA Properties in July 2023. So if you haven't set up a GA4 property yet and none has been created automatically that collects valid data based on the UA data, you should do so NOW at the latest.
Here you can find our checklist for setting up a GA4 property.
New account structure and new interface
GA4 has a significant innovation in terms of account structure, as there are no longer any data views. All data and the interface are now at property level. Why?
Google Analytics 4 wants to collect as much raw data as possible, which can be sorted according to customer requirements and prepared using user-defined reports . This means fewer standard reports and more work in custom reports.
The basic principle in GA4 is that every report, every graph or table and every single dimension and measurement value can be individually configured in the user interface directly in the reports.
The new main navigation structure in GA4 now consists of the categories: Home, Reports, Expl. Data Analysis, Advertising and (at the bottom) Administration . With the help of machine learning, the home page will be geared towards user interactions and over time will present the most frequently used reports and statistics, for example . In addition, the interface now also integrates a search bar , which can also evaluate questions.
The majority of websites active worldwide have always relied on the free analysis tool from the Californian search engine giant. The previous Universal Analytics version is now being expanded to include two key features : firstly, the focus is on machine learning and secondly, on maximum data protection compliance in order to provide website operators with in-depth analysis and optimization potential even in times without cookie tracking.
In this article, we will introduce you to the new features, also in comparison to the previous Analytics version, and give you our recommendation for using Google Analytics 4.
What's new in Google Analytics 4?
Google Analytics 4 brings a number of new features. We'll show slovenia mobile numbers list you exactly what they are in the following overview.
You don't have much time?
Here you will find a short and concise overview of the changes in a table.
And here are our FAQs about Google Analytics 4.
Google Analytics 4 - continuous development
Since its release in October 2020, Google Analytics 4 has officially been out of BETA since 2022. Nevertheless, it is currently being continuously developed so that new functions are gradually being added. Here you can find an overview of all updates in GA4 from Google. Since 2022, Google has been introducing GA4 as the main analysis tool and has already announced the shutdown of UA Properties in July 2023. So if you haven't set up a GA4 property yet and none has been created automatically that collects valid data based on the UA data, you should do so NOW at the latest.
Here you can find our checklist for setting up a GA4 property.
New account structure and new interface
GA4 has a significant innovation in terms of account structure, as there are no longer any data views. All data and the interface are now at property level. Why?
Google Analytics 4 wants to collect as much raw data as possible, which can be sorted according to customer requirements and prepared using user-defined reports . This means fewer standard reports and more work in custom reports.
The basic principle in GA4 is that every report, every graph or table and every single dimension and measurement value can be individually configured in the user interface directly in the reports.
The new main navigation structure in GA4 now consists of the categories: Home, Reports, Expl. Data Analysis, Advertising and (at the bottom) Administration . With the help of machine learning, the home page will be geared towards user interactions and over time will present the most frequently used reports and statistics, for example . In addition, the interface now also integrates a search bar , which can also evaluate questions.