Develop valuable content for content marketing
Posted: Sat Feb 01, 2025 4:00 am
The new version of this standard work is much more than a completely revised third edition: It reflects the current state of digital communication, takes up current trends and practical experience. Valuable tools and checklists as well as detailed instructions have been added. One of the completely new chapters deals with the topic of employee brand ambassadors (corporate influencers) with a focus on their role in corporate content marketing.
“Give away what you know – to sell what you can do!”
"Give away what you know - to sell what you can do!" This is a free way to summarize the principle in one sentence. This book is about how to use specialist knowledge as a basis for successful content marketing. It shows how companies of all sizes, as well as individual freelancers and solopreneurs, can achieve greater visibility, a better market position, new customers and higher sales.
“The new principle of free” offers beginners and advanced users the right tools to develop their own approach and achieve lasting success. The practical guide takes you through the entire content marketing strategy: How can knowledge be presented in an attractive way? Which are the right platforms and media for dissemination? How do you convert the attention of your target groups into well-paid orders?
Valuable tools and new focus on corporate influencers
The new version of this standard work reflects viber data the current state of digital communication, takes into account current trends and practical experience. Valuable tools and checklists as well as detailed instructions have been added.
The book is based on my own experience in consulting over the past ten years. One of the brand new chapters deals with the topic of employee brand ambassadors (corporate influencers), who have become an indispensable part of corporate content marketing.
“Give away what you know – to sell what you can do!”
"Give away what you know - to sell what you can do!" This is a free way to summarize the principle in one sentence. This book is about how to use specialist knowledge as a basis for successful content marketing. It shows how companies of all sizes, as well as individual freelancers and solopreneurs, can achieve greater visibility, a better market position, new customers and higher sales.
“The new principle of free” offers beginners and advanced users the right tools to develop their own approach and achieve lasting success. The practical guide takes you through the entire content marketing strategy: How can knowledge be presented in an attractive way? Which are the right platforms and media for dissemination? How do you convert the attention of your target groups into well-paid orders?
Valuable tools and new focus on corporate influencers
The new version of this standard work reflects viber data the current state of digital communication, takes into account current trends and practical experience. Valuable tools and checklists as well as detailed instructions have been added.
The book is based on my own experience in consulting over the past ten years. One of the brand new chapters deals with the topic of employee brand ambassadors (corporate influencers), who have become an indispensable part of corporate content marketing.