Getting started with buyer personas: using questionnaires and interviews
Posted: Sat Feb 01, 2025 4:15 am
Excursus: Lead Intelligence
In HubSpot, you have access to countless contact details. Use this information for your persona development. To do this, browse through the contact entries of your customers and qualified leads. What topics do they find particularly interesting? What do they look at on the website? This type of information can be used to identify trends.
Step 3: Summarize research results
Collect the answers you received, for example gambling data brazil to your survey. You need a good overview. Look for trends and tendencies in the answers. These should form the beginning of the persona story.
How many customers should you talk to?
There is no general answer to this. But you need valid data. It's best to talk to as many people as you can until trends emerge. You can also develop your buyer persona further at any time once you have collected more data.
In HubSpot, you have access to countless contact details. Use this information for your persona development. To do this, browse through the contact entries of your customers and qualified leads. What topics do they find particularly interesting? What do they look at on the website? This type of information can be used to identify trends.
Step 3: Summarize research results
Collect the answers you received, for example gambling data brazil to your survey. You need a good overview. Look for trends and tendencies in the answers. These should form the beginning of the persona story.
How many customers should you talk to?
There is no general answer to this. But you need valid data. It's best to talk to as many people as you can until trends emerge. You can also develop your buyer persona further at any time once you have collected more data.