What is user generated content (UGC) and why is it important?
Posted: Sat Feb 01, 2025 4:44 am
The concept of user-generated content (UGC) has been gaining increasing relevance. In an era where authenticity is one of the main decision-making factors for consumers, UGC offers brands the opportunity to expand their reach in an organic and genuine way.
This is done through content created by real users, whether reviews, comments, social media posts or videos, all related to a brand or product.
In this article, we will explain what user generated content is, its importance in digital marketing and how it can make a difference in the creation of websites and digital strategies.
What is user generated content?
User generated content (UGC) refers to any type of content created by users, rather than produced by the brand or marketers. It can be in the form of text, images, videos, reviews, or comments.
UGC has the ability to humanize brands and build a relationship of trust with the public, since the content comes from real people, who share their authentic experiences with products or services.
For example, a customer who posts a photo of their bc data new smartphone on social media, mentioning the brand, is generating valuable content. This type of post is more likely to engage and influence other consumers, as it is seen as a spontaneous recommendation and not a paid piece of advertising.
Benefits of UGC for Businesses
Let’s now look at the advantages of this type of content.
Increased trust and authenticity
One of the main reasons UGC is so valuable is because it builds trust. When consumers see other people sharing their experiences, they are more likely to believe in the quality of the product or service.
According to Nielsen’s Trust in Advertising Study , 88% of people trust recommendations from other users more than traditional advertising campaigns. Therefore, by encouraging UGC, a brand can benefit from the organic trust that this type of content generates.
This is done through content created by real users, whether reviews, comments, social media posts or videos, all related to a brand or product.
In this article, we will explain what user generated content is, its importance in digital marketing and how it can make a difference in the creation of websites and digital strategies.
What is user generated content?
User generated content (UGC) refers to any type of content created by users, rather than produced by the brand or marketers. It can be in the form of text, images, videos, reviews, or comments.
UGC has the ability to humanize brands and build a relationship of trust with the public, since the content comes from real people, who share their authentic experiences with products or services.
For example, a customer who posts a photo of their bc data new smartphone on social media, mentioning the brand, is generating valuable content. This type of post is more likely to engage and influence other consumers, as it is seen as a spontaneous recommendation and not a paid piece of advertising.
Benefits of UGC for Businesses
Let’s now look at the advantages of this type of content.
Increased trust and authenticity
One of the main reasons UGC is so valuable is because it builds trust. When consumers see other people sharing their experiences, they are more likely to believe in the quality of the product or service.
According to Nielsen’s Trust in Advertising Study , 88% of people trust recommendations from other users more than traditional advertising campaigns. Therefore, by encouraging UGC, a brand can benefit from the organic trust that this type of content generates.