affected Facebook

[rochon.a111.9]

That the topic of user privacy , at least in Europe, is increasingly felt is certainly not news. It is no coincidence that, since the introduction of the GDPR , or the new European Regulation on privacy, and the problems that haveon the processing of user data, see the Cambridge Analytica scandal and not only, people have begun to demonstrate doubts about the use by companies of their personal information.

We also talk about this in our webinar “How to get high conversion russia whatsapp number rates without remarketing – Cookieless solutions” , by Riccardo Barbieri , CEO of Advice Lab , a company belonging to the Advice Group, with active clients such as Barilla, Lavazza, Edison, Sorgenia, SNAI and many others, with the help of Antonella Passini , Digital marketing manager of Leevia.



But how did we get to all this?

In light of all these issues related to data processing, it was impossible for the big players in the sector to pretend nothing was happening.

Apple has declared war on Facebook with its iOS14 update , in which users are asked to give their explicit consent to the tracking of information, thus unleashing real chaos in the world of online advertising. LinkedIn , exclusively for EU users, has stopped targeting for private message campaigns , while Facebook has eliminated some targeting criteria deemed sensitive.