Let's see how to squeeze it out?
Posted: Sat Feb 01, 2025 6:05 am
Here comes one of the keys to relating marketing with Google Discover: the type of content it shows.
Previously, Google Feed and Now were limited to recent and fresh news, but with Discover, evergreen content is also a common resource on users' phones and tablets.
This, without a doubt, makes Google Discover a very interesting channel.
3 ways to take advantage of Google Discover
We start from two premises:
Google's AI delivers content to users based on what they want to read.
Content doesn't have to be from yesterday; if Google decides that it will interest the user, it will show it.
That said, I can think of three ways to exploit this groundbreaking tool:
1.- We can publish content that we know interests our audience
When a content card from your website appears in Discover, the impressions of the URL associated with that card in Search Console, within the Google Discover section, increase by one:
Google Discover in Search Console
If Google only shows in Discover what its Artificial Intelligence believes users are interested in, we can deduce that for some reason that content is interesting to someone.
When we multiply that impression by several hundred and in the hungary mobile database end the same content is always repeated, which little by little gets clicks and improves the CTR, it will be evident that those contents with better metrics will be exactly what our audience likes.
Please note that we are no longer measuring whether something is liked or not with Analytics metrics, but with artificial opinion based on real Google data.
A source worth taking into account, isn't it?
In this case, I would personally generate more content of the same type and see how the Discover panel in Search Console continues to fluctuate:
Google Discover Appearance in Search Console
Who wouldn't want to be told what interests your audience most about everything you publish?
Unfortunately, this doesn't work for everyone: to access these metrics in Search Console, we need our domain to have had a certain amount of traffic over the past 16 months.
Previously, Google Feed and Now were limited to recent and fresh news, but with Discover, evergreen content is also a common resource on users' phones and tablets.
This, without a doubt, makes Google Discover a very interesting channel.
3 ways to take advantage of Google Discover
We start from two premises:
Google's AI delivers content to users based on what they want to read.
Content doesn't have to be from yesterday; if Google decides that it will interest the user, it will show it.
That said, I can think of three ways to exploit this groundbreaking tool:
1.- We can publish content that we know interests our audience
When a content card from your website appears in Discover, the impressions of the URL associated with that card in Search Console, within the Google Discover section, increase by one:
Google Discover in Search Console
If Google only shows in Discover what its Artificial Intelligence believes users are interested in, we can deduce that for some reason that content is interesting to someone.
When we multiply that impression by several hundred and in the hungary mobile database end the same content is always repeated, which little by little gets clicks and improves the CTR, it will be evident that those contents with better metrics will be exactly what our audience likes.
Please note that we are no longer measuring whether something is liked or not with Analytics metrics, but with artificial opinion based on real Google data.
A source worth taking into account, isn't it?
In this case, I would personally generate more content of the same type and see how the Discover panel in Search Console continues to fluctuate:
Google Discover Appearance in Search Console
Who wouldn't want to be told what interests your audience most about everything you publish?
Unfortunately, this doesn't work for everyone: to access these metrics in Search Console, we need our domain to have had a certain amount of traffic over the past 16 months.