Google now uses different campaign types to address different marketing goals
Posted: Sat Feb 01, 2025 6:18 am
Google has revised every campaign type over the years. From a professional perspective, this is a commendable approach, because as the web and its users change, so do hardware, background algorithms and search habits.
In the past, the motto was often to differentiate between the individual ad goals and campaigns, for example: treat the search network and display network separately if possible .
The reason for this separation was simply that a gambling data nigeria keyword that someone searches for on the Search Network may be different from a keyword that provides thematic direction for the Display Network.
. Quote from Google:
>>With a campaign, you can present your products or services in Google's comprehensive advertising network, including in search results, on websites, in videos, in apps, on Google Maps or in product listings.<<
Google Ads campaigns are usually made up of several groups of ads. It is not unusual for several Ads campaigns to be active at the same time. Your actual marketing goal should determine your choice of campaign type.
In the past, the motto was often to differentiate between the individual ad goals and campaigns, for example: treat the search network and display network separately if possible .
The reason for this separation was simply that a gambling data nigeria keyword that someone searches for on the Search Network may be different from a keyword that provides thematic direction for the Display Network.
. Quote from Google:
>>With a campaign, you can present your products or services in Google's comprehensive advertising network, including in search results, on websites, in videos, in apps, on Google Maps or in product listings.<<
Google Ads campaigns are usually made up of several groups of ads. It is not unusual for several Ads campaigns to be active at the same time. Your actual marketing goal should determine your choice of campaign type.