Christina Geil, Lead Web Analyst at Ingate Performan ce
Posted: Sat Feb 01, 2025 8:17 am
Let's give an example of several pros and cons that were highlighted by the first respondent who went through the application on IOS.
How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 8
2. User behavior analysis via Yandex Metrica and Yandex Webvisor. During the work, we watched 200 videos. This is the main stage of the CJM development methodology, which is always present if the customer has a website. In Yandex Metrica, we saw the overall picture: stage conversions, time on the site, viewing depth, etc. This gave us the overall picture. In Webvisor, we looked at the behavior of specific users, which allowed us to highlight some more points.
3. Yandex View. This stage appeared in the process of work and helped us connect the site with surveys. It shows surveys only to those users who were actually on the site. This way, we were able to additionally check the client's hypotheses to make sure that we are on the right track and adjust our steps in time.
4. Information on the network: reviews, competitors' sites, information requests.
— We compared with competitors, how traffic is distributed across pages and what indicators are on the sites. From this we drew conclusions about which pages have problems. We looked at what competitors have implemented better in order to take as a reference. For example, we found that the depth and time of viewing on the site is significantly higher uae telegram data than that of competitors. This is considered an indicator of traffic loyalty. But our client is not Lamoda, where the user just enjoys endlessly surfing the catalog. Here the task is different: find the right product as quickly as possible, place an order and leave.
And we used Wordstat to understand the most popular brands and products. Comparing them with the leading sales positions on the site itself, you can see gaps and shortcomings. With the same logic, we looked at seasonality. We analyzed whether the site's sales are subject to its patterns.
Result
Artifacts that the client received as a result of the work:
1. Four CJMs in Miro. Each started with a user portrait specific to that path. The main stages of that path followed:
first touch with the site
How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 8
2. User behavior analysis via Yandex Metrica and Yandex Webvisor. During the work, we watched 200 videos. This is the main stage of the CJM development methodology, which is always present if the customer has a website. In Yandex Metrica, we saw the overall picture: stage conversions, time on the site, viewing depth, etc. This gave us the overall picture. In Webvisor, we looked at the behavior of specific users, which allowed us to highlight some more points.
3. Yandex View. This stage appeared in the process of work and helped us connect the site with surveys. It shows surveys only to those users who were actually on the site. This way, we were able to additionally check the client's hypotheses to make sure that we are on the right track and adjust our steps in time.
4. Information on the network: reviews, competitors' sites, information requests.
— We compared with competitors, how traffic is distributed across pages and what indicators are on the sites. From this we drew conclusions about which pages have problems. We looked at what competitors have implemented better in order to take as a reference. For example, we found that the depth and time of viewing on the site is significantly higher uae telegram data than that of competitors. This is considered an indicator of traffic loyalty. But our client is not Lamoda, where the user just enjoys endlessly surfing the catalog. Here the task is different: find the right product as quickly as possible, place an order and leave.
And we used Wordstat to understand the most popular brands and products. Comparing them with the leading sales positions on the site itself, you can see gaps and shortcomings. With the same logic, we looked at seasonality. We analyzed whether the site's sales are subject to its patterns.
Result
Artifacts that the client received as a result of the work:
1. Four CJMs in Miro. Each started with a user portrait specific to that path. The main stages of that path followed:
first touch with the site