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The advantages of using a website as a digital marketing tool are as follows

Posted: Sat Feb 01, 2025 9:00 am
by Jannatulmawa
We no longer need to spend a lot of money to print flyers, print advertisements, make billboards and other print media. Through digital marketing, you as a businessman can start marketing various products and introduce your company through social media or email marketing. A survey conducted by Gartner Digital Marketing shows that as many as 28% of business people will invest in digital marketing technology instead of using traditional channels to spend their marketing budget.


This is not unreasonable as 40% of respondents admitted that they indonesia whatsapp resource have achieved significant savings when using digital marketing techniques to promote their services and products. Why should you have a website as a digital marketing tool? Having a website is an advantage compared to not having one as a digital marketing tool. Having 100% of campaign data If you use third-party platforms such as marketplaces or social media, the company data you have does not belong entirely to you.


There are some limitations, such as not being able to see exactly where visitor traffic to a company's social media/marketplace accounts is coming from. You also can't record special activities, such as studying visitor traffic between content or analyzing the behavior of each CTA (call to action) placed. This is unlike a website where we have 100% control over the data required. We can know exactly which ads traffic came from, where visitors went from one page to another, and more.