Seasonality . There are queries that are relevant only at a certain time of year, they are called seasonal, for example, "buy air conditioner", "winter tires". For such keywords, competition increases greatly on the eve of and in the middle of the season. Therefore, promoting air conditioners in the summer will cost more than in the winter.
The level of development of the site . The better the resource indicators (number of links, IKS, domain age, presence in Yandex.Directory, number of pages compared to competitors, etc.), the faster and with less effort it will be able to take high positions in search engine results.
Site affiliation to a region . The cost also depends on the current positions of the resource for certain queries in the selected region. Such promotion is cheaper than promotion in Moscow. In addition, if the site is assigned to another region, it is impossible to promote it in the capital.
Guarantees . The guarantees provided significantly affect the future promotion budget. Most often, if SEO companies undertake, for example, to return 100% of the cost in the event that the queries were not brought to the agreed positions, then an additional fee may be charged from the client as insurance.
Companies that are faced with the need for SEO website promotion for the first time may be tempted to turn to specialists promising colossal results for a low cost of services. It should be clarified that “cheap SEO” refers to prices that are significantly lower than the average market price, for example, 10,000 rubles for turnkey website optimization. So what will the website owner ultimately get by turning to such specialists?
At best, disappointment that the website’s performance has egypt telegram data not improved. At worst, sanctions from search algorithms on pages or even the entire website. This is an extremely negative outcome of interaction with negligent SEO contractors, since eliminating the consequences of sanctions can take a huge amount of time and money. By the way, even this does not always guarantee a positive result. Contact trusted specialists and agencies for SEO promotion that have the appropriate certificates, cases, and other facts confirming their qualifications.
Conclusion
Based on all the above factors, as well as taking into account the selected tariff, the cost of promotion is calculated. This is what the pricing picture on the SEO market looks like “on average for the hospital”. Each individual company may have different tariffs and be more comprehensive or vice versa. Note that at the moment there are special services on the market that can automatically calculate the cost of promotion, based on the position for the current request, its regionality and other parameters. So you can independently estimate the budget for an SEO campaign. In addition, it would not be superfluous to request an estimate of the cost of promotion from potential contractors.
Online reputation is the perception of a company in the information space. An important aspect that affects the business image of a company as a whole. It is affected by any mentions on forums, web resources, social networks, search results, etc. If it is negative, the company risks its good name. Following this, it will not be long before there is a loss of clients, employees, partners, and a drop in sales. Therefore, brands and interested individuals should pay special attention to managing their virtual reputation.
Online Reputation
What is the danger of cheap SEO?
-
- Posts: 336
- Joined: Fri Dec 27, 2024 4:05 pm