Not doing real keyword research for each country
Posted: Sat Feb 01, 2025 9:45 am
This is especially serious on websites with a very high number of pages.
Let's think, for example, of a tourist marketplace with tens of thousands of pages, one for each tourist location, area or region, with the same product sheets for each country.
How can a startup manage for each local domain those on-page elements relevant for SEO such as H1, H2, metatitles, metadescriptions, in addition to the texts of the product sheets themselves (homes, hotels, whatever)?
It is clear that it cannot be managed manually, but an automation must be found that is scalable enough and that at the same time sounds natural to a native speaker.
In my experience at HomeAway each local domain had its lithuania mobile database automated rules for the metas and H1s of the landing pages, but one of the key points was that there were local teams to validate these rules, according to the peculiarities of the users in each country and taking care that prepositions and articles were used correctly and that it sounded natural to a native user.
2. taking into account search intentions
Conducting excellent keyword research for each country and choosing local keywords well is a pending issue for many startups and explains many difficulties in penetrating local markets.
It requires resources, business integration and a local marketing strategy, and it has to be done at the right time, before launching a website in another language.
If so, a great competitive advantage can be achieved over all those other players who apply a centralized model, without hardly adapting their keywords to the different markets.
Let's think, for example, of a tourist marketplace with tens of thousands of pages, one for each tourist location, area or region, with the same product sheets for each country.
How can a startup manage for each local domain those on-page elements relevant for SEO such as H1, H2, metatitles, metadescriptions, in addition to the texts of the product sheets themselves (homes, hotels, whatever)?
It is clear that it cannot be managed manually, but an automation must be found that is scalable enough and that at the same time sounds natural to a native speaker.
In my experience at HomeAway each local domain had its lithuania mobile database automated rules for the metas and H1s of the landing pages, but one of the key points was that there were local teams to validate these rules, according to the peculiarities of the users in each country and taking care that prepositions and articles were used correctly and that it sounded natural to a native user.
2. taking into account search intentions
Conducting excellent keyword research for each country and choosing local keywords well is a pending issue for many startups and explains many difficulties in penetrating local markets.
It requires resources, business integration and a local marketing strategy, and it has to be done at the right time, before launching a website in another language.
If so, a great competitive advantage can be achieved over all those other players who apply a centralized model, without hardly adapting their keywords to the different markets.