Ways to promote a longread
Posted: Sat Feb 01, 2025 10:26 am
Just because you wrote a longread won't bring you success. You need to pay a lot of attention to its promotion so that a large number of users get acquainted with it. There are various tools for this that you can use:
SEO promotion
Yandex and Google algorithms value long professors edu email addresses texts, but this is not the only main criterion. In order for your longread to be displayed more often in the search engine, it is necessary to place keywords in it.
3 ways to promote a longread
Source: shutterstock.com
You can find the keys using the Yandex.Wordstat website. In the search bar, write the word for which you need the leading queries, and from the received options, select several with high frequency, a couple of pieces with medium and low.
Spread the publication across social networks
First of all, allow readers to forward your text. You can add social network icons to your site, placing them before, in the middle and at the end of the article.
Offer this material to publics that match the topic for posting yourself. Administrators of popular groups are always looking for interesting and unique content, and you can provide it. As a result, everyone benefits: the community has a new publication, and you have an expanded target audience.
Use author channels on relevant content projects
Here are three of the most popular and widely read content platforms:
Executive.ru – publishes almost all formats. You can transfer text from a blog.
"Media Station" also works with any formats. Its vast spaces contain both tabloid press and educational content.
VC.ru – business, advertising, investments.
Cool Longread Examples for Inspiration
To improve any skill, you need clarity, and writing longreads is no exception, so it is imperative to study the most striking examples of such articles:
"Snow Fall" is a 2012 longread by The New York Times writer John Branch. This project is a multimedia project, and other journalists met it very enthusiastically. The longread won the Pulitzer Prize. And it was dedicated to the investigation of the avalanche in Tunnel Creek Park in Australia, conducted by John Branch himself. It took him several months to collect the material.
The New York Times has the most quoted longread – “The Impossible Refugee Boat Lift to Christmas Island”, which told about Indonesian illegal immigrants trying to get to Australia. The publication collected 47 thousand reposts on social networks alone. And its volume is far from small – 10.5 thousand characters.
SEO promotion
Yandex and Google algorithms value long professors edu email addresses texts, but this is not the only main criterion. In order for your longread to be displayed more often in the search engine, it is necessary to place keywords in it.
3 ways to promote a longread
Source: shutterstock.com
You can find the keys using the Yandex.Wordstat website. In the search bar, write the word for which you need the leading queries, and from the received options, select several with high frequency, a couple of pieces with medium and low.
Spread the publication across social networks
First of all, allow readers to forward your text. You can add social network icons to your site, placing them before, in the middle and at the end of the article.
Offer this material to publics that match the topic for posting yourself. Administrators of popular groups are always looking for interesting and unique content, and you can provide it. As a result, everyone benefits: the community has a new publication, and you have an expanded target audience.
Use author channels on relevant content projects
Here are three of the most popular and widely read content platforms:
Executive.ru – publishes almost all formats. You can transfer text from a blog.
"Media Station" also works with any formats. Its vast spaces contain both tabloid press and educational content.
VC.ru – business, advertising, investments.
Cool Longread Examples for Inspiration
To improve any skill, you need clarity, and writing longreads is no exception, so it is imperative to study the most striking examples of such articles:
"Snow Fall" is a 2012 longread by The New York Times writer John Branch. This project is a multimedia project, and other journalists met it very enthusiastically. The longread won the Pulitzer Prize. And it was dedicated to the investigation of the avalanche in Tunnel Creek Park in Australia, conducted by John Branch himself. It took him several months to collect the material.
The New York Times has the most quoted longread – “The Impossible Refugee Boat Lift to Christmas Island”, which told about Indonesian illegal immigrants trying to get to Australia. The publication collected 47 thousand reposts on social networks alone. And its volume is far from small – 10.5 thousand characters.