Latest trends and statistics on online commerce

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These behaviors form a big part of marketing strategies that businesses employ to attract more customers. Therefore, every online merchant needs to stay up to date with the latest trends in SEO and digital marketing that could help them move forward and achieve long-term success.

It is worth noting that it is not easy to attract customers unless you have foolproof strategies that will facilitate the entire process. For this reason, it is essential to focus on the latest trends and statistics in online commerce to know where your audience is and what their purchasing habits are. This will make it much easier to begin the process of digital transformation .

Trade in the digital world
In recent years, the world has moved to the digital environment, which offers a wealth of opportunities for companies that want to promote their brand and present themselves to a huge market full of unmissable offers.

However, a large number of online businesses have been unable to succeed due to a non-functional website. It is worth noting that online presence plays an essential role in the success of a digital company, whose goal is to increase sales and attract more customers.

And one of the fundamental parts of a successful digital kuwait whatsapp data presence is an attractive and functional website. Although the idea behind creating a website seems expensive, this doesn’t have to be the case if you use a website builder. A website builder is a cheap and effective tool that helps you build your online presence in a couple of hours and without knowing any programming. Thanks to a wide variety of free and paid options, you can choose the solution that suits you best and enjoy various opportunities to design, redesign, and configure a website in a more simplified way. When your website provides an excellent user experience, it is easier to meet the needs of your potential customers and keep them interested in your products or services. Moreover, users prefer to buy from an online store that reflects professionalism and pays attention to details.

More than 2 billion people shop online
The number of digital buyers has increased over the past year and is expected to grow in the coming years. This is an unmissable opportunity for everyone who wants to set up an online store, make their brand known and present their products to a wider audience.

However, this fact also means that competition is very high in this field. For this reason, many online stores struggle to reach the first page of search results and become the first choice of their potential customers. However, well-thought-out eCommerce marketing strategies can help online merchants achieve their goals and stand out from their competitors.

Shopping from bed and other trends that will last
According to BusinessWire , more than 43% of Americans do their shopping from bed. And about 20% of purchases come from the bathroom.

While these figures may seem strange, they reflect current and enduring shopping habits. More and more shoppers are using their mobile phones to shop, order food, schedule their next doctor's appointment and complete everyday tasks that used to require leaving the house. However, we must not forget that we live in an era where everything can be done in a couple of clicks.

What does this mean for an online merchant?

Statistics and the latest trends in digital commerce can help merchants adapt to current circumstances and reach their target audience more successfully.

The fact that more than 50% of internet users use their mobile devices to access their favourite sites should motivate online retailers to implement responsive web design and make their websites available on different types and sizes of screens. This way, all users could enjoy the content regardless of the device they are using and meet the expectations of search engines – let’s not forget that Google gives priority to web pages that are available on every device and whose content is perfectly displayed on any type of screen.

More than 28% of customers avoid online shopping because shipping is not free
Shipping costs are not as cheap as they seem and this is one of the reasons why almost 30% of users avoid online shopping. And since in some cases the shipping costs more than the product, users decide to buy a similar product in a physical store or on a competitor's website that offers free shipping.