Source: Aaron Zakowski
Posted: Sun Feb 02, 2025 3:31 am
Here are three great examples of this customer acquisition method:
Gusto nails it again by using storytelling in video ads. The company positions itself as the solution for businesses that go after their goals and want to properly look after their employees by hiring, onboarding, paying, and insuring them.
You can’t really see the product itself—just what it makes possible.
Customer-Acquisition-Strategies-to-Close-More-Deals-Use-Carefully-Targeted-Paid-Ads
Source: WebDew
AdRoll, a digital marketing platform, shows its expert’s face in an Instagram ad. The goal? Connecting the person seeing this ad directly to the expert who can help them reach their marketing goals. The straightforward and clutter-free visual, copy, and call-to-action button make the next step easy.
Customer-Acquisition-Strategies-to-Close-More-Deals-Use-Carefully-Targeted-Paid-Ads-Ad-Roll
And Aura Health, the mindfulness and wellbeing app, shows afghanistan telegram data up at the top of the search engine results page for "meditation app for anxiety" with a dedicated ad. The copy that shows up matches the anxiety part of the search intent; searching for ‘meditation app for hypnosis’ changes this ad copy to focus on hypnosis.
Customer-Acquisition-Strategies-to-Close-More-Deals-Use-Carefully-Targeted-Paid-Ads-Mediation-App-ex
5. Go All-in on 1 or 2 Social Media Platforms
Organic social media can feel like talking into the void… Because quite often, that’s exactly what it is.
More often than not, the issue is that you may try to be present on every platform: LinkedIn, Instagram, TikTok, X (formerly Twitter), Facebook. That’s a lot of places to show up on. So, instead of being original and making a real contribution, you end up sharing generic content that doesn’t make your target audience excited and doesn’t take off beyond a narrow circle of followers.
The magic is in choosing just one or two platforms and going all in:
Gusto nails it again by using storytelling in video ads. The company positions itself as the solution for businesses that go after their goals and want to properly look after their employees by hiring, onboarding, paying, and insuring them.
You can’t really see the product itself—just what it makes possible.
Customer-Acquisition-Strategies-to-Close-More-Deals-Use-Carefully-Targeted-Paid-Ads
Source: WebDew
AdRoll, a digital marketing platform, shows its expert’s face in an Instagram ad. The goal? Connecting the person seeing this ad directly to the expert who can help them reach their marketing goals. The straightforward and clutter-free visual, copy, and call-to-action button make the next step easy.
Customer-Acquisition-Strategies-to-Close-More-Deals-Use-Carefully-Targeted-Paid-Ads-Ad-Roll
And Aura Health, the mindfulness and wellbeing app, shows afghanistan telegram data up at the top of the search engine results page for "meditation app for anxiety" with a dedicated ad. The copy that shows up matches the anxiety part of the search intent; searching for ‘meditation app for hypnosis’ changes this ad copy to focus on hypnosis.
Customer-Acquisition-Strategies-to-Close-More-Deals-Use-Carefully-Targeted-Paid-Ads-Mediation-App-ex
5. Go All-in on 1 or 2 Social Media Platforms
Organic social media can feel like talking into the void… Because quite often, that’s exactly what it is.
More often than not, the issue is that you may try to be present on every platform: LinkedIn, Instagram, TikTok, X (formerly Twitter), Facebook. That’s a lot of places to show up on. So, instead of being original and making a real contribution, you end up sharing generic content that doesn’t make your target audience excited and doesn’t take off beyond a narrow circle of followers.
The magic is in choosing just one or two platforms and going all in: