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Below we have provided a breakdown of the different

Posted: Sun Feb 02, 2025 4:06 am
by Rajubv451
Hubspot’s 2023 State of Marketing Report indicates that around 88% of marketers who are already using SEO plan to invest more or maintain their current investment in it. Many, if not all, of them also plan to review their SEO strategy to get more out of it.

But that raises the question of how often you should review and tweak your SEO strategy.

While some of Google's algorithm tweaks may be minor, they add up over time and can result in significant changes. You need to be prepared for these crucial adjustments at the drop of a hat because you don't know when they will happen.

Lack of proper preparation can result in a significant algorithm change that negates your SEO efforts. Proper preparation involves reviewing your current SEO strategy.

Another factor to keep in mind is that rankings in SERPs are not permanent. Due to constant changes in search engine algorithms, major e-commerce platforms are constantly looking for ways to improve their rankings. Therefore, you cannot afford to lag if you do not want to lose your position in SERPs. You need to constantly reconsider and update your strategy to maintain your position or move up in the rankings.

key elements of an SEO strategy and how often you should review them to improve your rankings. To start, we can group these essential elements into two main categories: on-page SEO and off-page SEO.

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On-page SEO
On-page SEO involves tweaks and techniques that you apply to your web page to optimize it for search engines. While on-page SEO deals with all the elements available on your web page, three factors have the biggest impact on the effectiveness of on-page SEO: