Make it All About Them
Posted: Sun Feb 02, 2025 4:24 am
The old rules of social proof are out. According to Peep Laja, Founder at Wynter, there’s a new way to gain trust with your audience.
This goes back to one of our foundations: segmentation. When your audience is clearly segmented into different groups, you can bring them social proof that is specific to their industry, role, or situation. And specific, relevant social proof earns trust.
4.
Your email should be all about the recipient. From the get-go, address their needs, challenges, and goals. Show empathy and make them feel understood.
The worst emails start with “Hope this email finds uae telegram data you well” or, worse, a lengthy sales pitch about the sender’s successes. We all know the type: “My name is John, and I’m the owner of this super cool company. My early passion for finance spurred me to build this company before launching that company.”
While it goes beyond bulk emails (it’s applicable to them, though), sales is about listening, not talking. Making it all about your prospect.
Morgan J Ingram, one of the top voices in B2B sales and marketing, says:
While active listening isn’t applicable from the get-go in bulk emails, we believe that asking questions, reading what prospects say, and referring to their problems, are all crucial steps. Try it before you pitch your solution.
This goes back to one of our foundations: segmentation. When your audience is clearly segmented into different groups, you can bring them social proof that is specific to their industry, role, or situation. And specific, relevant social proof earns trust.
4.
Your email should be all about the recipient. From the get-go, address their needs, challenges, and goals. Show empathy and make them feel understood.
The worst emails start with “Hope this email finds uae telegram data you well” or, worse, a lengthy sales pitch about the sender’s successes. We all know the type: “My name is John, and I’m the owner of this super cool company. My early passion for finance spurred me to build this company before launching that company.”
While it goes beyond bulk emails (it’s applicable to them, though), sales is about listening, not talking. Making it all about your prospect.
Morgan J Ingram, one of the top voices in B2B sales and marketing, says:
While active listening isn’t applicable from the get-go in bulk emails, we believe that asking questions, reading what prospects say, and referring to their problems, are all crucial steps. Try it before you pitch your solution.