6 professional tactics to improve your website's SEO on Google
Posted: Sun Feb 02, 2025 4:34 am
Competition to appear in the top positions on Google is nothing new and companies are already aware that users' attention is focused on the pages that appear in the top positions. How can you reach that coveted first place? Asisomos Digital Agency presents you with 6 tactics that we experts use.
1. Register your site in Google Search Console and submit the sitemap
When it comes to organic indexing of your registered site, Google Search Console is your communication channel with Google. It is the one that allows you to understand how Google sees your site and make the necessary optimizations. Some of the features offered by Google Search Console are:
-Search Features: Shows how Google is reading each element of your website pages: titles, descriptions, images, videos, etc.
- Keywords: What people are searching for on Google and what drives them to click (or not) on your website.
2. Register your company on Google My Business
Showcase your business on Google Maps and present more oman whatsapp data company data when people search for you on Google. It is also important to share the content generated on the network to index it faster.
How can you do this? Go to Google My Business , register your business and verify it. Include terms like “digital marketing agency” or “pet store” in your business name. This will help you appear in searches for these keywords.
With Google My Business, it is important to post your company's content, most of which must be new and original.
3. Make a keyword map in a mind map
This step is important to guide your search efforts, related to the keywords in your sector. How can you do it? Use a mind mapping tool, such as Coggle , to map out the issues related to your company's content universe, journey, and person.
4. News and trends for creating content
This tip allows you to discover content with the potential to go viral and take advantage of the demand for a certain topic. For example, publishing content about your company and the 2018 Russia World Cup, which is a very relevant event of interest to many people on the planet.
How can you do it? Browse national and international websites and blogs, check Google Trends, Twitter Trading Topics, the Bing page and register relevant terms in Google Alerts.
5. Include title, description and optimized URL
-In blogs, use a single title, with a keyword and a maximum of 65 characters.
-Keep in mind that having the descriptive meta optimized, using the keyword and a call to action, boosts the page's click-through rate on Google, which also affects ranking. It is also important to pay attention to the character limit, which is generally 150.
-Keep URLs short, friendly and with keywords included. Avoid using numbers and prepositions in the URL.
6. Design a responsive website
It is not optional, it is a fundamental factor to appear in the first places of Google. It is an important ranking factor, since currently Google has different rankings for mobile devices and desktops, and there are rumors that soon it will only have the mobile ranking, which will be replicated on the desktop. (You can also read: Web page design )
WordPress offers some solutions that don't require any theme changes, such as Jetpack, which offers mobile-friendly features, and WPTouch , which offers an alternative version of your site that's compatible, using a different theme.
These SEO techniques are essential for your site to be well optimized in relation to search engines.
It is also very important to focus on one key issue: content. It is content that will determine whether your blog will receive a visit, have its information shared or be well ranked on Google.
1. Register your site in Google Search Console and submit the sitemap
When it comes to organic indexing of your registered site, Google Search Console is your communication channel with Google. It is the one that allows you to understand how Google sees your site and make the necessary optimizations. Some of the features offered by Google Search Console are:
-Search Features: Shows how Google is reading each element of your website pages: titles, descriptions, images, videos, etc.
- Keywords: What people are searching for on Google and what drives them to click (or not) on your website.
2. Register your company on Google My Business
Showcase your business on Google Maps and present more oman whatsapp data company data when people search for you on Google. It is also important to share the content generated on the network to index it faster.
How can you do this? Go to Google My Business , register your business and verify it. Include terms like “digital marketing agency” or “pet store” in your business name. This will help you appear in searches for these keywords.
With Google My Business, it is important to post your company's content, most of which must be new and original.
3. Make a keyword map in a mind map
This step is important to guide your search efforts, related to the keywords in your sector. How can you do it? Use a mind mapping tool, such as Coggle , to map out the issues related to your company's content universe, journey, and person.
4. News and trends for creating content
This tip allows you to discover content with the potential to go viral and take advantage of the demand for a certain topic. For example, publishing content about your company and the 2018 Russia World Cup, which is a very relevant event of interest to many people on the planet.
How can you do it? Browse national and international websites and blogs, check Google Trends, Twitter Trading Topics, the Bing page and register relevant terms in Google Alerts.
5. Include title, description and optimized URL
-In blogs, use a single title, with a keyword and a maximum of 65 characters.
-Keep in mind that having the descriptive meta optimized, using the keyword and a call to action, boosts the page's click-through rate on Google, which also affects ranking. It is also important to pay attention to the character limit, which is generally 150.
-Keep URLs short, friendly and with keywords included. Avoid using numbers and prepositions in the URL.
6. Design a responsive website
It is not optional, it is a fundamental factor to appear in the first places of Google. It is an important ranking factor, since currently Google has different rankings for mobile devices and desktops, and there are rumors that soon it will only have the mobile ranking, which will be replicated on the desktop. (You can also read: Web page design )
WordPress offers some solutions that don't require any theme changes, such as Jetpack, which offers mobile-friendly features, and WPTouch , which offers an alternative version of your site that's compatible, using a different theme.
These SEO techniques are essential for your site to be well optimized in relation to search engines.
It is also very important to focus on one key issue: content. It is content that will determine whether your blog will receive a visit, have its information shared or be well ranked on Google.