Start with a social media editorial calendar template
Posted: Sun Feb 02, 2025 5:00 am
A social media editorial calendar template is a great tool that allows you to focus on creating and scheduling your posts. The features of the templates vary, but the main thing is to easily visualize and plan your content over a week, month, or quarter to ensure consistent posts.
Our beginner-friendly editorial calendar template is designed to track a year’s worth of content across Facebook, Instagram, Twitter, LinkedIn, and Pinterest. You can download it here .
3. Decide what content to publish
One of the main challenges in creating a relevant editorial calendar for social media is choosing what content to publish.
First, analyze what you’ve posted in the past and track russia telegram number database what has generated high engagement from your audience. You can do additional research, on each platform, to find relevant keywords, hashtags, and trending topics, that your target audience already follows on social media.
If you are starting from scratch, you can work with your competitors’ analysis to understand the keywords and topics they are targeting. Our Traffic Analysis tool in the Semrush Trends solution helps to identify the traffic they receive from social networks.
Another idea is to schedule social media posts around your marketing campaigns for the year. Start by adding holidays and important dates to your editorial calendar, then create posts around key dates.
Popular events to add to your calendar include national holidays or events, corporate or local events, sale or promotion dates like Black Friday or Cyber Monday, or even new product or feature launch dates.
Our beginner-friendly editorial calendar template is designed to track a year’s worth of content across Facebook, Instagram, Twitter, LinkedIn, and Pinterest. You can download it here .
3. Decide what content to publish
One of the main challenges in creating a relevant editorial calendar for social media is choosing what content to publish.
First, analyze what you’ve posted in the past and track russia telegram number database what has generated high engagement from your audience. You can do additional research, on each platform, to find relevant keywords, hashtags, and trending topics, that your target audience already follows on social media.
If you are starting from scratch, you can work with your competitors’ analysis to understand the keywords and topics they are targeting. Our Traffic Analysis tool in the Semrush Trends solution helps to identify the traffic they receive from social networks.
Another idea is to schedule social media posts around your marketing campaigns for the year. Start by adding holidays and important dates to your editorial calendar, then create posts around key dates.
Popular events to add to your calendar include national holidays or events, corporate or local events, sale or promotion dates like Black Friday or Cyber Monday, or even new product or feature launch dates.