Create content that gets shared
Posted: Sun Feb 02, 2025 5:36 am
Of course, keywords still play an important role, but a better SEO strategy is to start with the user and then deal with the keywords. The right mix of SEO and content marketing means putting the user at the center.
Think about what content you could create and consider why people share content online. Here are a few possible reasons:
To promote a sense of community
To reinforce an existing opinion
To refute an argument that contradicts the common opinion
To start or revive a discussion
To improve your own opportunities/prospects (e.g. through advertising, sales promotion)
To make the person sharing the content look “smart”
To evoke certain feelings
Take a close look at your competitors
Once you have compiled a list of content gambling data south korea creation ideas, take a look at your competitors' content. Pay particular attention to the following points:
Is there similar content that has been really well done?
Is there similar content that you would say you can do better?
Where have your competitors not yet placed content? Can you create and publish “fresh” content there?
Who is promoting your competitors’ content and on which platforms is this happening?
Which keywords do your competitors’ content rank particularly well for?
Develop a believable story
It is important that you make it clear who you are and what your company stands for. To do this, you should use similar phrases (keywords) both on-page and off-page. Keywords should reflect the specific search queries of your target customers and they are crucial for search engines to understand your USP, i.e. the unique selling point of your company. There are several ways to develop your keywords:
Think about what content you could create and consider why people share content online. Here are a few possible reasons:
To promote a sense of community
To reinforce an existing opinion
To refute an argument that contradicts the common opinion
To start or revive a discussion
To improve your own opportunities/prospects (e.g. through advertising, sales promotion)
To make the person sharing the content look “smart”
To evoke certain feelings
Take a close look at your competitors
Once you have compiled a list of content gambling data south korea creation ideas, take a look at your competitors' content. Pay particular attention to the following points:
Is there similar content that has been really well done?
Is there similar content that you would say you can do better?
Where have your competitors not yet placed content? Can you create and publish “fresh” content there?
Who is promoting your competitors’ content and on which platforms is this happening?
Which keywords do your competitors’ content rank particularly well for?
Develop a believable story
It is important that you make it clear who you are and what your company stands for. To do this, you should use similar phrases (keywords) both on-page and off-page. Keywords should reflect the specific search queries of your target customers and they are crucial for search engines to understand your USP, i.e. the unique selling point of your company. There are several ways to develop your keywords: