Data Insight Research
Source: Data Insight
Therefore, the issue of expanding the telegram in the philippines range is especially acute. Each seller strives to expand the range of goods as much as possible so that each buyer can find what he needs. However, it is impossible to cover absolutely everything; there are not enough resources or warehouses for this. If you offer the client only a few items, he will think that he has nothing to choose from at all. What to do?
The range of products in any store, including online ones, is constantly changing, adapting to the changing needs of customers and market conditions.
This happens for the following reasons:
When launching a store, it is impossible to accurately predict which products will be in demand and which will be of no use to the consumer. First, a test catalog is compiled, and then, as information about sales accumulates, some items will have to be ordered in huge quantities, and some will have to be abandoned.
Skis and skates are in demand in winter, and skateboards and bicycles in summer. This does not mean that no one will buy skis in summer, but the demand for the same product changes depending on the season.
Declining popularity of products. If yesterday there was a queue of gamers wanting to buy a PS4, today a new model has entered the market – the PS5, and demand for previous-generation consoles has immediately fallen. Updating the product line of any manufacturer inevitably affects the range of products sold.
Warming up the audience. Customers will lose interest in the store if nothing is added month after month. To retain the audience, you need to replenish the assortment with new products and inform customers about this.
Even if you managed to select an assortment the first time, in which there are no unclaimed goods, and everything sells like hot cakes, this does not mean that you can relax. Changing the assortment, finding the best product for the client are mandatory conditions for a successful business.
Difficulties in limiting the range of products in a store
At the same time, the possibilities for expanding the range are objectively limited. The reasons for this are as follows:
Huge financial investments are required . If you have just opened and want to make the same assortment as in DNS, then you are unlikely to have enough resources for this. And even if you manage to buy everything you want, you will need storage facilities, as well as expenses for cargo transportation, personnel work, etc.
Too much choice reduces conversion . It is easier for a buyer to choose from 5 items than from 50. In the language of marketers, this phenomenon is called the "wall of death".
The costs of personnel , organization of document flow, automation of business processes increase significantly . The problem is not solved even by working on a dropshipping system or similar, when you do not need to pay for a batch of goods at once.
Dropshipping
When launching an online store with an excessively large assortment, a significant portion of the goods may not be in demand . As a result, they take a very long time to sell and do not generate income that could be spent on purchasing products that are in demand among the audience.
Most products have an expiration date. This primarily concerns food products. Also, many building materials lose a significant part of their qualities after the manufacturer's recommended expiration date. Even clothes cannot lie in a warehouse for years. With the arrival of a new season, customers will want to buy models from the new collection, and not last year's old stuff, and they will have to get rid of it, selling it at a discount at a loss.
Thus, an immensely wide range of products is not a blessing for the seller. It is always better to limit yourself to a few popular products than to fill the store with huge volumes of unclaimed products.
Another point: the more expensive the product, the narrower the selection should be. You won't find stores with twenty Louis Vuitton bags on display, but budget stores always have a wide selection.