Mistakes in Website Traffic Analysis

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It is impossible to analyze the received information ignoring the context, since in this case, false conclusions and assumptions can be made. When conducting an analysis, it is necessary to take into account the accompanying data. Facts that are unimportant, as it may seem at first glance, often lead to significant problems regarding the attraction of targeted traffic.

Use the wrong tracking code

Good results from using Yandex.Metrica, Google hospital contact list Analytics and other services for tracking traffic data can only be obtained if the corresponding code for collecting data on the site being studied is installed. A correct idea can be obtained in the process of processing reliable data. The corresponding code must be installed on all pages. An alternative option is to use special utilities to determine the source of traffic.

Ignore seasonal trends

To make traffic analysis as effective as possible, seasonality must be taken into account. Additionally, experts compare information obtained over several identical reporting periods. Thus, you can view traffic results and other analytical data for similar months of past years. If traffic fluctuates depending on the season, there is no reason to worry. But if current indicators are clearly sagging compared to similar periods of past years, it is worth considering what is going on.

Do not conduct targeted tracking

In Yandex.Metrica and Google Analytics, you can set goals to track specific actions. This feature is convenient for studying conversion parameters based on different tasks of using the analyzed pages. Yandex.Metrica allows you to set up to 200 different goals for research.

Refuse filters

For a full analysis of site traffic, it is necessary to configure the parameters for data collection taking into account exclusion. Using certain filters in automatic mode excludes from the sample traffic generated by search robots, intruders, and site workers. To track regular and unique visitors, you can make separate settings.

Not fully understanding the theory

Beginners who analyze website traffic for the first time based on data obtained from analytics services often do not understand the terminology. Before processing the data, it is necessary to study what sessions, or page views, bounce rate, unique user, exit rate, entry point are. Knowing these terms, a specialist will not make incorrect conclusions.

Misinterpreting data

Remember: based on the findings of the website traffic analysis, you will have to make decisions that have consequences. Therefore, it is important to double-check the information received several times. As a rule, inexperienced or incompetent specialists who conduct the analysis incorrectly interpret the information. Also, the reason for incorrect interpretation is often the usual inattention of the specialist.