Website Conversion Calculation
Posted: Sun Feb 02, 2025 5:41 am
The conversion rate of a website is calculated from the total number of all visitors to the number of those who became buyers, and is expressed as a percentage. The calculation formula looks like this:
Website conversion = number of target actions / number of visitors * 100
Let's imagine that 300 people came to the hotel email list company, 10 of whom made a purchase. This means that the macroconversion for one day will be 3.3%. But the conversion per day is not indicative, because there may not be any sales for a whole month.
The effectiveness of a website is usually assessed over a long period of time: a week, a month, a year. Conversion can fluctuate, there are peaks and troughs, which depend on many factors.
There are seasonal changes in demand, which determines the choice of summer or winter goods, the influence of holidays and vacations. Activity also increases during advertising campaigns, mentions in major media, after content marketing events.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
15 Factors That Have a Significant Impact on Website Conversion
There are many factors that influence website conversion. Let's list the most important ones:
Website design . It should be attractive to visitors. This is the very first thing people pay attention to. The color of the design, the text, the font – everything should be harmoniously selected and correspond to the direction of the company's activity.
Content . This is the second thing that can attract a buyer. The correct description, photos and videos of the product help the audience to become interested in the product. The text should be easy to read, informative, unique and written without errors. High-quality content increases conversion.
Usability is the simplicity and ease of use of a website. Sometimes visitors cannot find the necessary information on a website and therefore leave.
Technical condition of the site . The absence of errors, fast loading and its availability at any time attract visitors.
Semantic core . Competent selection of keywords in articles will increase the chances of the site getting to the top of search engines.
Resource advertising . Conducting advertising campaigns provides a new influx of customers.
It is necessary to ensure that the site is on the first two pages of search engine results . If further, the conversion will be low. To correct this situation, SEO optimization of the site is carried out.
Website conversion = number of target actions / number of visitors * 100
Let's imagine that 300 people came to the hotel email list company, 10 of whom made a purchase. This means that the macroconversion for one day will be 3.3%. But the conversion per day is not indicative, because there may not be any sales for a whole month.
The effectiveness of a website is usually assessed over a long period of time: a week, a month, a year. Conversion can fluctuate, there are peaks and troughs, which depend on many factors.
There are seasonal changes in demand, which determines the choice of summer or winter goods, the influence of holidays and vacations. Activity also increases during advertising campaigns, mentions in major media, after content marketing events.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
15 Factors That Have a Significant Impact on Website Conversion
There are many factors that influence website conversion. Let's list the most important ones:
Website design . It should be attractive to visitors. This is the very first thing people pay attention to. The color of the design, the text, the font – everything should be harmoniously selected and correspond to the direction of the company's activity.
Content . This is the second thing that can attract a buyer. The correct description, photos and videos of the product help the audience to become interested in the product. The text should be easy to read, informative, unique and written without errors. High-quality content increases conversion.
Usability is the simplicity and ease of use of a website. Sometimes visitors cannot find the necessary information on a website and therefore leave.
Technical condition of the site . The absence of errors, fast loading and its availability at any time attract visitors.
Semantic core . Competent selection of keywords in articles will increase the chances of the site getting to the top of search engines.
Resource advertising . Conducting advertising campaigns provides a new influx of customers.
It is necessary to ensure that the site is on the first two pages of search engine results . If further, the conversion will be low. To correct this situation, SEO optimization of the site is carried out.