Thematic forums and sites

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In order for the page to be interesting for visitors, you need content. It is worth publishing posts of an entertaining, interesting, useful and sales nature. You can promote the site with the help of:

targeted advertising;

spam mailings carried out through the use of various programs;

content with a link to the company in other communities;

purchasing posts in communities where your target audience is present.

Let's take a closer look at targeted advertising, as it is one of the most targeted types.

Targeted advertising is pop-up images that appear on the side or in the feed of your social networks.

When registering their page, the user indicates all information about themselves: gender, age, marital status, city of residence, education, interests, etc.

It is thanks to this data that an accurate selection of potential clients is made, to whom advertising information about your company will be shown.

Advantages:

creation and maintenance of pages and groups do not require monetary investments;

increase customer loyalty;

costs are lower than for contextual advertising;

an effective way to communicate with customers and get feedback from them.

Flaws:

pay for themselves only after some time has passed;

not suitable for all areas of business;

require a lot of time and knowledge to get results.

If you want to track the effectiveness of hotmail email list your social media promotion, you should use an analytics service.


You can write a column directly on the company's website or on a thematic forum, where you will share your expert opinion on a product or service. This will increase your authority and customer loyalty.

Often, when a person faces a choice of where to buy a particular product, he goes to the company's website and studies information about it. Your significant advantage will be the opinion of the company's director, his recommendations and personal experience of using the product of this brand.

Advantages:

allow you to become an expert in a certain field;

help increase loyalty to the company and product;

Finding the right website or forum is not difficult.

Flaws:

do not lead directly to money;

The moment when you are perceived as an expert may not come right away.

2Gis / Yandex.Directory / Google / City portals
Now, when people are increasingly searching for information of interest to them on the Internet, it will only be a plus for companies to be mentioned as often as possible on sites popular among the population.

Advantages:

Most of these sites publish information free of charge;

its placement does not require special knowledge;

You can indicate all the company's contact information.

Flaws:

not relevant for all areas of business;

they don't pay off right away;

It takes a long time to get results.

Blogging as an effective advertising channel
Now this direction has become very popular. People who talk about their lives, new technologies, purchases, beauty procedures and much more often have multi-million army of subscribers. And they in turn trust the authoritative opinion of the blogger.