Market and search coverage
Posted: Sun Feb 02, 2025 6:56 am
For all commercial queries, the overwhelming influence of aggregators can be seen.
However, this can be combated. Even in highly competitive niches, not all positions are occupied, as it may seem at first glance. In a situation of fighting aggregators, it is recommended:
be placed on these same aggregators and loan officer email list similar ones;
create your own aggregators;
increase semantic coverage in the same area of activity as aggregators;
work on the product range to expand it;
improve search filter settings and tagging;
publish unique and useful articles that aggregators do not have. In addition to articles, you need to post customer reviews of products, comments, video reviews, etc.
focus on using information requests, attracting event traffic, and tracking new trends.
Read also!
"Promoting a young website: useful tips and common mistakes"
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SEO design and work with website structure:
For ranking factors, periodic optimization of the semantic core is important. Updating should be based on the company's area of activity and consumer demand for its services or goods.
It is necessary to periodically analyze competitors' websites. Based on the conducted research, an overview of their functionality and significant elements should be compiled.
Traffic inflow directly depends on the completeness of coverage. Experts recommend expanding semantic coverage to combat the fact that the first positions in search results for many queries are occupied by bulletin boards, aggregators, company directories, etc.
The semantic core should cover the maximum number of user needs and problems and queries expressing these problems.
Home page:
The main components of the main page are the company section, an overview of the main services and products, customer reviews, contact information, and feedback forms. The importance of the main page is very great. It contains many elements that influence ranking factors:
Simple and intuitive navigation increases the behavioral factor: viewing depth and time spent on the site.
Interesting and useful content increases conversion.
A well-written text expands the semantic core, which leads to an increase in audience reach.
Attractive design attracts attention, increases user trust and loyalty.
The main tasks of the main page are to interest customers, encourage them to make a purchase and, as a result, sell goods.
However, internal pages also face the same challenges, so they cannot be neglected.
High quality images with ALT and TITLE:
Selection of high-quality images (with due regard to copyright).
Branding illustrations with the company logo.
Create your own infographics.
Correct filling of ALT and TITLE tags for all images.
Removing broken images.
Using logos, photographs and other images that violate copyrights negatively affects ranking factors and leads to a decrease in the site's reputation. Therefore, the selection of high-quality illustrations is an important element in search engine promotion.
Social signals:
To effectively promote your company, it is recommended to create communities on social networks and regularly publish news with a link to the site.
This way, you can quickly reach a large social media audience and get a lot of social signals that are important for ranking factors. Today, search engines have learned to recognize user activity, so social networks cannot be neglected.
Reputation Management:
Experts unanimously believe that brand mentions by users are no longer just a behavioral ranking factor, but a real way to form a search results list. Comments in review sites, on Yandex.Maps, in 2GIS and Google "My Business" help create a company's image and affect the ranking of its website.
However, this can be combated. Even in highly competitive niches, not all positions are occupied, as it may seem at first glance. In a situation of fighting aggregators, it is recommended:
be placed on these same aggregators and loan officer email list similar ones;
create your own aggregators;
increase semantic coverage in the same area of activity as aggregators;
work on the product range to expand it;
improve search filter settings and tagging;
publish unique and useful articles that aggregators do not have. In addition to articles, you need to post customer reviews of products, comments, video reviews, etc.
focus on using information requests, attracting event traffic, and tracking new trends.
Read also!
"Promoting a young website: useful tips and common mistakes"
Read more
SEO design and work with website structure:
For ranking factors, periodic optimization of the semantic core is important. Updating should be based on the company's area of activity and consumer demand for its services or goods.
It is necessary to periodically analyze competitors' websites. Based on the conducted research, an overview of their functionality and significant elements should be compiled.
Traffic inflow directly depends on the completeness of coverage. Experts recommend expanding semantic coverage to combat the fact that the first positions in search results for many queries are occupied by bulletin boards, aggregators, company directories, etc.
The semantic core should cover the maximum number of user needs and problems and queries expressing these problems.
Home page:
The main components of the main page are the company section, an overview of the main services and products, customer reviews, contact information, and feedback forms. The importance of the main page is very great. It contains many elements that influence ranking factors:
Simple and intuitive navigation increases the behavioral factor: viewing depth and time spent on the site.
Interesting and useful content increases conversion.
A well-written text expands the semantic core, which leads to an increase in audience reach.
Attractive design attracts attention, increases user trust and loyalty.
The main tasks of the main page are to interest customers, encourage them to make a purchase and, as a result, sell goods.
However, internal pages also face the same challenges, so they cannot be neglected.
High quality images with ALT and TITLE:
Selection of high-quality images (with due regard to copyright).
Branding illustrations with the company logo.
Create your own infographics.
Correct filling of ALT and TITLE tags for all images.
Removing broken images.
Using logos, photographs and other images that violate copyrights negatively affects ranking factors and leads to a decrease in the site's reputation. Therefore, the selection of high-quality illustrations is an important element in search engine promotion.
Social signals:
To effectively promote your company, it is recommended to create communities on social networks and regularly publish news with a link to the site.
This way, you can quickly reach a large social media audience and get a lot of social signals that are important for ranking factors. Today, search engines have learned to recognize user activity, so social networks cannot be neglected.
Reputation Management:
Experts unanimously believe that brand mentions by users are no longer just a behavioral ranking factor, but a real way to form a search results list. Comments in review sites, on Yandex.Maps, in 2GIS and Google "My Business" help create a company's image and affect the ranking of its website.