AB Data

Do you know this: you send an email to a pre-made contact list, but the reactions to it are very different? While some people interact with your email, others do not. And this is despite the fact that they are all assigned to the same persona and lifecycle phase . The background to this is that there are fundamentally different behavior patterns when it comes to emails. But imagine if you could find out about these and use them to adapt your emails accordingly. We are talking about so-called behavior-oriented emails. You will find out exactly what this term means in this article.

If you send too many emails to contacts, they may gambling data morocco passively unsubscribe - that is, they may no longer open or read your emails. This in turn can have a negative impact on the deliverability of emails. However, if you manage to understand the basic behavior of your recipients, you can customize your emails and thus improve the open and interaction rate. And this is exactly where behavior-oriented emails come into play.

Definition of behavioral emails
Behavioral emails take into account the recipients' previous behavior. How has the contact reacted to your company in the past? The basis for this is the collection and evaluation of various tracking data, such as abandoned purchases or repeated website visits. Based on this information.