Ranking earned media sources
Posted: Sun Feb 02, 2025 7:20 am
Organize your earned media sources by their effectiveness in achieving your most to least effective goals.
For example, an eco-friendly clothing brand that ranks its earned media sources can discover that Instagram influencer collaborations drive more traffic than guest blog posts on environmental websites.
Building an earned media strategy
Use this analysis to determine which types of earned media are most effective for your goals.
Don’t hesitate to explore innovative avenues of earned media, even if they haven’t previously been part of your strategy.
For example, while a local bookstore finds traditional book reviews are effective, they india rcs data can experiment with interactive author Q&A sessions on social media, a new approach for them. Or, a home decor business, noticing the rise of TikTok, can collaborate with DIY influencers on the platform despite never having used it before for marketing.
6. Maximize paid media
Analyze your existing paid media campaigns across various platforms (like Google Ads, Facebook, Twitter, etc.) to determine their effectiveness in meeting your current marketing goals.
For example, a local artisanal candle shop can evaluate its Facebook ad campaigns and realize that while they have invested heavily, the return on customer engagement and sales is lower than expected.
For example, an eco-friendly clothing brand that ranks its earned media sources can discover that Instagram influencer collaborations drive more traffic than guest blog posts on environmental websites.
Building an earned media strategy
Use this analysis to determine which types of earned media are most effective for your goals.
Don’t hesitate to explore innovative avenues of earned media, even if they haven’t previously been part of your strategy.
For example, while a local bookstore finds traditional book reviews are effective, they india rcs data can experiment with interactive author Q&A sessions on social media, a new approach for them. Or, a home decor business, noticing the rise of TikTok, can collaborate with DIY influencers on the platform despite never having used it before for marketing.
6. Maximize paid media
Analyze your existing paid media campaigns across various platforms (like Google Ads, Facebook, Twitter, etc.) to determine their effectiveness in meeting your current marketing goals.
For example, a local artisanal candle shop can evaluate its Facebook ad campaigns and realize that while they have invested heavily, the return on customer engagement and sales is lower than expected.