Step-by-step guide to creating marketing KPIs
Posted: Sun Feb 02, 2025 8:08 am
Scanning
Scanning
Web crawling, or web crawling, is the process of studying newly appeared sites and updating information about previously analyzed ones. This task is performed in Google by specially programmed bots. The basis of the crawl is the Sitemap file, in which all information about the site is saved for further use by search engines.
A Google bot, or crawler, is a program that finds and downloads web pages, compresses the data and sends it to a server. During processing, the crawler follows the links available to it, thus analyzing the content of the entire site. The top-level pages are scanned first, since the content posted on them is considered the most important. Then the bot studies the lower levels one by one.
You can interact with Googlebot by specifying what to crawl and what not to crawl. Usually, the prohibition on processing is written in the robots.txt file, but this does not always prevent the link from appearing in search engine results. The noindex attribute, which is added to the page code, or the noindex header, specified in the HTTP request, will help to guarantee that the link will not be publicly accessible.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for optometrist accurate email list OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
In total, the crawl takes from a few days to a few weeks and is repeated according to a schedule determined by Google. However, site owners can request a re-analysis of individual pages or the entire resource.
Indexing
Indexing
Indexing is the next stage of resource processing after scanning, during which the system determines the novelty of the content and distributes it by keywords. Based on this data, a search index is formed, which currently includes hundreds of billions of pages and occupies more than one hundred million gigabytes of memory.
Google is able to index almost all existing content formats. If a page meets the webmaster guidelines, it is added to the index.
To speed up indexing of a specific address in Google, there is a function called "URL Check". To use it, just specify the necessary link and send a request in the format site:URL-address of the page. Sometimes the page appears in the search results on the same day you sent it for checking.
To find out which sections of your site are indexed, open SearchConsole and go to Index - Coverage.
Scanning
Web crawling, or web crawling, is the process of studying newly appeared sites and updating information about previously analyzed ones. This task is performed in Google by specially programmed bots. The basis of the crawl is the Sitemap file, in which all information about the site is saved for further use by search engines.
A Google bot, or crawler, is a program that finds and downloads web pages, compresses the data and sends it to a server. During processing, the crawler follows the links available to it, thus analyzing the content of the entire site. The top-level pages are scanned first, since the content posted on them is considered the most important. Then the bot studies the lower levels one by one.
You can interact with Googlebot by specifying what to crawl and what not to crawl. Usually, the prohibition on processing is written in the robots.txt file, but this does not always prevent the link from appearing in search engine results. The noindex attribute, which is added to the page code, or the noindex header, specified in the HTTP request, will help to guarantee that the link will not be publicly accessible.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for optometrist accurate email list OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
In total, the crawl takes from a few days to a few weeks and is repeated according to a schedule determined by Google. However, site owners can request a re-analysis of individual pages or the entire resource.
Indexing
Indexing
Indexing is the next stage of resource processing after scanning, during which the system determines the novelty of the content and distributes it by keywords. Based on this data, a search index is formed, which currently includes hundreds of billions of pages and occupies more than one hundred million gigabytes of memory.
Google is able to index almost all existing content formats. If a page meets the webmaster guidelines, it is added to the index.
To speed up indexing of a specific address in Google, there is a function called "URL Check". To use it, just specify the necessary link and send a request in the format site:URL-address of the page. Sometimes the page appears in the search results on the same day you sent it for checking.
To find out which sections of your site are indexed, open SearchConsole and go to Index - Coverage.