You optimize all your pages equally

[shishir.seoexpert1]

Download the Mobile Whitepaper NOW

2. Your content does not adapt to the phases of the customer journey
As an old hand in inbound marketing, you are surely gambling data asia familiar with the customer journey . But do you also take it into account when creating your content? The visitors who come to your website are most likely in different phases of the buyer's journey. Perhaps they are on your site for the first time and just want to get information, or perhaps they have already made their purchase decision and are specifically looking for offers. Your job is to offer content and CTAs for each phase. This is the only way to meet your leads where they are and not scare them off with immediate requests to buy.

3. You are not exploiting the potential of your blog
This error can look very different. Many companies don't even have a blog, others place too few forms and CTAs to gain leads. But that's the big advantage of company blogs: they generate leads in no time. In addition, you improve your visibility with each blog entry because each one is individually indexed in search engines. I already mentioned it above: valuable content and intelligently placed CTAs are the key to success.

»7 tips on how to generate more leads with your blog

4. You don’t use lead generation tools
You can use various tools to support lead generation. HubSpot, for example, offers tools for creating and embedding CTAs and forms, but you can also use Marketing Free to collect leads and contact details. However, you can also use Contact Form 7 or Google Forms, for example, to create forms .