This is a philosophical paragm shift. And what a shift! What will happen next...
Posted: Sun Feb 02, 2025 8:23 am
How can you help?
This is perhaps the most central question of inbound marketing. And it is also what follows in the boot camp. However, I realize that it is the question that we all face, not just my boot camp. All companies! With the simple background: If you want to be successful, you have to sell.
In inbound translation this means:
You are a service provider and need customers? How can you help them?
You want to sell products to customers? How gambling data hong kong can you (can your product) help?
But if you have answered the above questions positively, what do you do with them as a company? Do you formulate your answers as a 'promotional message'?
Stop it. Advertising is dead. Target groups no longer exist.
There are individuals out there. They are driven by their own requirements, their ideas, their individual expectations and experiences. And they are well informed! You cannot win these people over as customers by deceiving them. As customers, these people have a choice. They don't want to be manipulated, they want to be convinced. They hate selling, but they love buying. That's why they don't need a salesperson.
What customers need is a suitable solution to their problems. Do you want to offer this solution? Then adapt the essence of inbound!
Practice SMARKETING ! It's a modern, functional approach that puts an end to advertising and 'hard' selling. It dissolves the boundaries between marketing and sales that never existed for customers. It's the mentality of the Zen master (or Jedi master) or inbound specialist who asks across departments: "How can I help?"
This is perhaps the most central question of inbound marketing. And it is also what follows in the boot camp. However, I realize that it is the question that we all face, not just my boot camp. All companies! With the simple background: If you want to be successful, you have to sell.
In inbound translation this means:
You are a service provider and need customers? How can you help them?
You want to sell products to customers? How gambling data hong kong can you (can your product) help?
But if you have answered the above questions positively, what do you do with them as a company? Do you formulate your answers as a 'promotional message'?
Stop it. Advertising is dead. Target groups no longer exist.
There are individuals out there. They are driven by their own requirements, their ideas, their individual expectations and experiences. And they are well informed! You cannot win these people over as customers by deceiving them. As customers, these people have a choice. They don't want to be manipulated, they want to be convinced. They hate selling, but they love buying. That's why they don't need a salesperson.
What customers need is a suitable solution to their problems. Do you want to offer this solution? Then adapt the essence of inbound!
Practice SMARKETING ! It's a modern, functional approach that puts an end to advertising and 'hard' selling. It dissolves the boundaries between marketing and sales that never existed for customers. It's the mentality of the Zen master (or Jedi master) or inbound specialist who asks across departments: "How can I help?"