Internal Ranking Factors from Yandex
Posted: Sun Feb 02, 2025 8:54 am
Title – page title.
40 Internal Ranking Factors from Yandex_Title
The snippet is limited, so it is better for the title not to exceed 50-60 characters. Relevance in the search results is increased by the exact inclusion of the keyword.
H1 – first level heading.
An important element that reflects the psychiatrist email addresses content of the site page. 60 characters is the maximum length of the title. The target keyword in the title works to increase relevance.
Meta Description .
Participation in the formation of the snippet makes the meta description the most important element of the page. 230 characters is the maximum allowed size of the basic snippet. To increase the relevance of the document in the final search results, you need to ensure the exact inclusion of the target keyword in the meta description.
Meta Keywords.
If Google no longer uses the information in this tag, Yandex continues to study it when ranking. The tag needs to be filled in, and it is desirable to include the main keywords in it, which will help increase the relevance to search queries.
Relevance of the text.
Text relevance
Source: shutterstock.com
If the main keyword matches the text, the overall relevance of the page increases. It should fit into the overall theme. We are talking about shoe trends - the keyword is the word "shoes", and the publication is relevant to the target value.
Keyword frequency.
The most important keys are the ones that appear most often in the text content of a page. They allow search engines to determine the queries that are most relevant to publications.
It is important that the keys do not cause negativity from the system; over-optimization will be noticed by the pessimizing algorithm "Baden-Baden", which has been guarding the naturalness of the content since 2017. If the citation frequency is exceeded, the Yandex algorithm will immediately exclude the page from the search results.
Phrase priority .
Exact placement of the keyword in the page text works well to increase relevance.
Text priority.
It has a weaker impact on relevance than the factor mentioned above, but it is still worth including fragments of key phrases that match the query in different parts of the page.
The query is in the first sentence on the page.
40 internal ranking factors from Yandex_query in the first sentence
If the query and keyword match in the first sentence of the article, it makes it more likely to be included in the search snippet, increasing the relevance of the page at the same time. It works similarly to the priority of phrases and text.
40 Internal Ranking Factors from Yandex_Title
The snippet is limited, so it is better for the title not to exceed 50-60 characters. Relevance in the search results is increased by the exact inclusion of the keyword.
H1 – first level heading.
An important element that reflects the psychiatrist email addresses content of the site page. 60 characters is the maximum length of the title. The target keyword in the title works to increase relevance.
Meta Description .
Participation in the formation of the snippet makes the meta description the most important element of the page. 230 characters is the maximum allowed size of the basic snippet. To increase the relevance of the document in the final search results, you need to ensure the exact inclusion of the target keyword in the meta description.
Meta Keywords.
If Google no longer uses the information in this tag, Yandex continues to study it when ranking. The tag needs to be filled in, and it is desirable to include the main keywords in it, which will help increase the relevance to search queries.
Relevance of the text.
Text relevance
Source: shutterstock.com
If the main keyword matches the text, the overall relevance of the page increases. It should fit into the overall theme. We are talking about shoe trends - the keyword is the word "shoes", and the publication is relevant to the target value.
Keyword frequency.
The most important keys are the ones that appear most often in the text content of a page. They allow search engines to determine the queries that are most relevant to publications.
It is important that the keys do not cause negativity from the system; over-optimization will be noticed by the pessimizing algorithm "Baden-Baden", which has been guarding the naturalness of the content since 2017. If the citation frequency is exceeded, the Yandex algorithm will immediately exclude the page from the search results.
Phrase priority .
Exact placement of the keyword in the page text works well to increase relevance.
Text priority.
It has a weaker impact on relevance than the factor mentioned above, but it is still worth including fragments of key phrases that match the query in different parts of the page.
The query is in the first sentence on the page.
40 internal ranking factors from Yandex_query in the first sentence
If the query and keyword match in the first sentence of the article, it makes it more likely to be included in the search snippet, increasing the relevance of the page at the same time. It works similarly to the priority of phrases and text.