Way 13 – Don’t check the keywords!
Posted: Sun Feb 02, 2025 9:12 am
Way #12 – Place ads on the Display Network
The Google display network refers to all possible sites of Google partners and Google customers on which advertising is displayed. For example, if you visit a blog that is on Blogger.com or Wordpress.com (and do not have an ad blocker active), you will see advertisements there. These are then "played" there via the Google display network, for example.
If you want to advertise specific offers, I recommend that you cameroon telegram screening always switch off the display network and only use the search network. Of course, the reach is lower this way - but the success rate is also higher.
Google Adwords gives you a very good indication of the exact input that caused your ad to be clicked on. In addition to getting a shocking insight into the spelling skills and naivety of our fellow human beings, you will learn that Google also has to learn first. Namely, what the right search queries are for your ads. By marking such an incorrectly selected keyword as "Add as negative keyword" you can gradually train Google.
A small example from my support of Google Adwords for a nursing service:
This care service only operates in one city. It does not accept care for seniors or sick people in neighboring cities. Of course, I have set up Google Adwords so that the Adwords are only shown to users in this city. But it can still happen that someone in the city is looking for a care service in the neighboring city. For example, because their sick father lives there. In these cases, Google must learn that the ads should not be shown.
The Google display network refers to all possible sites of Google partners and Google customers on which advertising is displayed. For example, if you visit a blog that is on Blogger.com or Wordpress.com (and do not have an ad blocker active), you will see advertisements there. These are then "played" there via the Google display network, for example.
If you want to advertise specific offers, I recommend that you cameroon telegram screening always switch off the display network and only use the search network. Of course, the reach is lower this way - but the success rate is also higher.
Google Adwords gives you a very good indication of the exact input that caused your ad to be clicked on. In addition to getting a shocking insight into the spelling skills and naivety of our fellow human beings, you will learn that Google also has to learn first. Namely, what the right search queries are for your ads. By marking such an incorrectly selected keyword as "Add as negative keyword" you can gradually train Google.
A small example from my support of Google Adwords for a nursing service:
This care service only operates in one city. It does not accept care for seniors or sick people in neighboring cities. Of course, I have set up Google Adwords so that the Adwords are only shown to users in this city. But it can still happen that someone in the city is looking for a care service in the neighboring city. For example, because their sick father lives there. In these cases, Google must learn that the ads should not be shown.