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Social Media Guidelines | Six Golden Rules

Posted: Sun Feb 02, 2025 10:19 am
by nishat957
Share, like, post, tweet, comment - social media marketing offers just as many opportunities as it does pitfalls. If a social media campaign goes wrong, a shitstorm immediately follows. To avoid this in the future, we have put together some valuable tips.

Social media marketing has many advantages. For example, you are in almost constant contact with your followers. The fact that you can share posts quickly and easily is another advantage. The reactions of your followers are also particularly interesting. However, these are not always positive - especially if an action fails. In the worst case, this can lead to a shitstorm with comments that are sometimes harsh or even offensive. In this case, it is important that you react correctly and appropriately.

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One of the biggest sources of error is being too assertive. Instead, act like you would in real life. There, you would certainly never approach a complete stranger and ask them to follow you somewhere or to find something about you particularly good. In addition, no customer will feel well looked after if you treat them as just part of the crowd.

Therefore, always choose to address people personally when dealing with service or complaint requests. Make sure that quality comes before quantity, even for group memberships. For example, it is unprofessional to join groups and share content without added value or knowledge, or simply to promote your brand and products there.

The following six rules are a guide for successful communication with your followers.