Three Benefits of Inbound Marketing
Posted: Sun Feb 02, 2025 10:43 am
When Classicism Complements Modernism
No matter how successful your inbound marketing campaign is, there comes a time when traditional communication in the form of personal contact is required. When is the right time for this? This is where lead scoring helps : the more interaction a potential customer has, the higher the lead's interest is usually. Define a scoring value at which you contact the customer. Be specific when you call. Ask questions like: "You downloaded our e-book. Do you have any questions about it, or can we help you with a specific topic?" This will tell you how far your lead has progressed in the purchasing process and whether they are seriously interested in your product. Experience has shown that around 50 percent of leads are not yet ready to buy. Develop efficient workflows for this group with e-mails full of valuable content and targeted calls. If you stay on the ball, you will make a large proportion of your leads sales-ready.
Better focus on the target group :
Cold calling or mass emails are only partially uk whatsapp data targeted. Inbound marketing reaches the potential customers who are already interested in your content or product.
Sustainable investment :
Unlike advertising, your content will remain on the web. The longer and more popular it is online, the higher the ranking. Therefore: use your resources for good content!
Good measurability:
When properly integrated, inbound marketing allows a large proportion of online activities to be tracked. How many users visit my website and what is the click and open rate? These are questions that can be answered on the basis of numbers, data and facts. This allows you to quickly identify and resolve problems and increase the efficiency of your measures. In addition, the results of your evaluations are more meaningful: Click numbers from targeted leads generally say more about the quality of your marketing measures than an increase in sales after placing advertisements in certain daily newspapers.
Lower overall costs :
Although a blog or social media page incurs costs because the people who fill it with content want to be paid, outbound marketing with its expensive advertising campaigns actually requires more budget. How much inbound marketing saves depends, for example, on the quality of the workflows and the content.
Conclusion
Inbound versus outbound is definitely not the right question if you want to win customers in the IT industry. It makes more sense to look for the ideal connection points. Because the two marketing disciplines work perfectly together. Use the synergies from both worlds!
We at Avidly HubSpot Solutions are happy to help you find the right mix and create efficient workflows. Contact us , we look forward to hearing from you!
No matter how successful your inbound marketing campaign is, there comes a time when traditional communication in the form of personal contact is required. When is the right time for this? This is where lead scoring helps : the more interaction a potential customer has, the higher the lead's interest is usually. Define a scoring value at which you contact the customer. Be specific when you call. Ask questions like: "You downloaded our e-book. Do you have any questions about it, or can we help you with a specific topic?" This will tell you how far your lead has progressed in the purchasing process and whether they are seriously interested in your product. Experience has shown that around 50 percent of leads are not yet ready to buy. Develop efficient workflows for this group with e-mails full of valuable content and targeted calls. If you stay on the ball, you will make a large proportion of your leads sales-ready.
Better focus on the target group :
Cold calling or mass emails are only partially uk whatsapp data targeted. Inbound marketing reaches the potential customers who are already interested in your content or product.
Sustainable investment :
Unlike advertising, your content will remain on the web. The longer and more popular it is online, the higher the ranking. Therefore: use your resources for good content!
Good measurability:
When properly integrated, inbound marketing allows a large proportion of online activities to be tracked. How many users visit my website and what is the click and open rate? These are questions that can be answered on the basis of numbers, data and facts. This allows you to quickly identify and resolve problems and increase the efficiency of your measures. In addition, the results of your evaluations are more meaningful: Click numbers from targeted leads generally say more about the quality of your marketing measures than an increase in sales after placing advertisements in certain daily newspapers.
Lower overall costs :
Although a blog or social media page incurs costs because the people who fill it with content want to be paid, outbound marketing with its expensive advertising campaigns actually requires more budget. How much inbound marketing saves depends, for example, on the quality of the workflows and the content.
Conclusion
Inbound versus outbound is definitely not the right question if you want to win customers in the IT industry. It makes more sense to look for the ideal connection points. Because the two marketing disciplines work perfectly together. Use the synergies from both worlds!
We at Avidly HubSpot Solutions are happy to help you find the right mix and create efficient workflows. Contact us , we look forward to hearing from you!