Given the amount of content generated every day, more
Posted: Sun Feb 02, 2025 10:55 am
There are two reasons why this is a huge mistake. First, it cripples your creativity. For example, you might feel a surge of inspiration about something relevant and want to share it, but then you immediately realize, “Oh, wait, my next post should be a quote, so I’ll have to wait before I share this.” This approach diminishes the magic of real-time sharing on social media, interrupts the creative flow, and limits the reach of your content. Second, it means you’re not paying attention to what really matters: your audience! Make decisions based on your results, and always try new ways to engage your audience so they don’t get bored.
Key takeaway : Focus on what really matters to your audience, not you. Test, measure, learn, iterate. Step away from the rigid plan and give people what they want.
Too much product promotion, not enough social media marketing
Your audience doesn’t always know what they want – and they may want your product or service. However, you will turn them off if you constantly bombard them with advertising and promotions.
Gary Vaynerchuk explains this beautifully in his book, “Jab, Jab, Jab, Hook Right: How to Tell Your Story in a Noisy Social World.” The point is to focus on building relationships with your audience first. How do you build the relationships you’re asking about? The same way you build any relationship—by building trust. SurveyMonkey reported last year that 68% of U.S. adults say trust in a brand influences their decision to make a big purchase.
There are two ways to build trust with your audience. First, let switzerland number data them in. Let your audience see the real, human side of your brand. Be transparent and share raw, authentic moments. This will create a connection, and connection will create trust. Second, give first without expectation. Before you even think about asking for something from your audience, focus on what you can give them, and then give, give, give.
Key takeaway: The ratio of product promotion to value-oriented content should be roughly 1 to 4, so for every four entertainment posts, there is one post that promotes your product or service.
Lack of brand integrity
What is your brand’s unique essence? Does it shine through all of your content? Is there consistency in your content? If you want to build and maintain a strong brand, focus on brand consistency.
Note: Consistency doesn’t mean monotony. Don’t post the same content over and over again. Be sure to test and validate different formats. At the same time, it should all be consistent with your brand’s mission, tone of voice, and overall look.
Don’t make the big mistake of copying the format and style of other brands. If you don’t own and use your unique brand essence in every piece of social media marketing content you create, you’re simplifying yourself and your brand.
Consistency also means consistently posting content and keeping your promises.
For example, if you say there will be a new IGTV episode every week, it should be released every week. This builds trust and reliability with your audience and lets them know they can count on you.
Key takeaway : Focus on what really matters to your audience, not you. Test, measure, learn, iterate. Step away from the rigid plan and give people what they want.
Too much product promotion, not enough social media marketing
Your audience doesn’t always know what they want – and they may want your product or service. However, you will turn them off if you constantly bombard them with advertising and promotions.
Gary Vaynerchuk explains this beautifully in his book, “Jab, Jab, Jab, Hook Right: How to Tell Your Story in a Noisy Social World.” The point is to focus on building relationships with your audience first. How do you build the relationships you’re asking about? The same way you build any relationship—by building trust. SurveyMonkey reported last year that 68% of U.S. adults say trust in a brand influences their decision to make a big purchase.
There are two ways to build trust with your audience. First, let switzerland number data them in. Let your audience see the real, human side of your brand. Be transparent and share raw, authentic moments. This will create a connection, and connection will create trust. Second, give first without expectation. Before you even think about asking for something from your audience, focus on what you can give them, and then give, give, give.
Key takeaway: The ratio of product promotion to value-oriented content should be roughly 1 to 4, so for every four entertainment posts, there is one post that promotes your product or service.
Lack of brand integrity
What is your brand’s unique essence? Does it shine through all of your content? Is there consistency in your content? If you want to build and maintain a strong brand, focus on brand consistency.
Note: Consistency doesn’t mean monotony. Don’t post the same content over and over again. Be sure to test and validate different formats. At the same time, it should all be consistent with your brand’s mission, tone of voice, and overall look.
Don’t make the big mistake of copying the format and style of other brands. If you don’t own and use your unique brand essence in every piece of social media marketing content you create, you’re simplifying yourself and your brand.
Consistency also means consistently posting content and keeping your promises.
For example, if you say there will be a new IGTV episode every week, it should be released every week. This builds trust and reliability with your audience and lets them know they can count on you.