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Managing numbers or clients? From market share to brain share

Posted: Sun Dec 22, 2024 9:39 am
by suchona.kan.iz
No, we are not going to talk about Neuromarketing today. In “Managing numbers or clients? From market share to brain share” we are going to discuss the evolution of B2B strategy and how its approach to commercial management has changed a lot in recent years, especially in the industrial field.

In BtrueB 's day-to-day experience, we often find that the word philippine phone number lookup quota has a very established place in the language and internal objectives of B2B or Industrial companies.

It is often the one that determines what is good and what is evil, even though its calculation is often questionable.

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In our view, the more numerical and classic version of the word quota reflects an increasingly blind management concept and, above all, with a very limited potential contribution.

One of the most dangerous aspects of managing based on market shares is the internal starvation and rigidity that it generates in organizations and people in the face of increasingly frequent external changes.

But not all forms of quota management have to be limited. We give you our vision.