How Different Media Buying Methods Work
Posted: Mon Feb 03, 2025 9:28 am
Our creative process varies depending on a few key factors. For example, the steps we take for a client who has signed on for our creative services will be different from those we’d take if a client was providing creative work their in-house team produced.
If a client provides us with ready creative, we review it for any straightforward optimization opportunities. We’ll often provide feedback to determine if small edits are possible—such as adding an end card, a logo, or a call to action.
If a client has in-process creative, one germany telegram screening of our team members can provide a light review, taking a closer look at the storyboards to ensure everything is buttoned up. Occasionally, we might also submit the creative for approval or prior oversight from the networks themselves if the brand is promoting anything that might impact the networks’ internal review processes. This is rarely required, but a step we proactively take for select industries to ensure our campaigns launch without a hitch when the time comes.
If a brand is looking for a true creative partner to guide them through every step of the process, we’ve got you covered with our creative services arm.”
Media buying might sound like a pretty specific task, but it actually covers a wide range of methods. Some businesses concentrate on programmatic media buying, for example, while others focus more heavily on direct buying and offline media. At Tinuiti we employ a mix of all methods, giving us flexibility in aligning media plans with clients’ business goals.
If a client provides us with ready creative, we review it for any straightforward optimization opportunities. We’ll often provide feedback to determine if small edits are possible—such as adding an end card, a logo, or a call to action.
If a client has in-process creative, one germany telegram screening of our team members can provide a light review, taking a closer look at the storyboards to ensure everything is buttoned up. Occasionally, we might also submit the creative for approval or prior oversight from the networks themselves if the brand is promoting anything that might impact the networks’ internal review processes. This is rarely required, but a step we proactively take for select industries to ensure our campaigns launch without a hitch when the time comes.
If a brand is looking for a true creative partner to guide them through every step of the process, we’ve got you covered with our creative services arm.”
Media buying might sound like a pretty specific task, but it actually covers a wide range of methods. Some businesses concentrate on programmatic media buying, for example, while others focus more heavily on direct buying and offline media. At Tinuiti we employ a mix of all methods, giving us flexibility in aligning media plans with clients’ business goals.