The most common forms of advergaming include:
ATL Advergaming
Such games are created by adapting previously area code philippines mobile popular releases, where the brand's products are present as a pleasant addition. The growth of Internet communication channels' bandwidth allows such games to be given rich graphic design.
BTL-advergaming
This category includes advertising in the following types of games: educational (edutainment); military (militainment); aimed at recruiting into an organization (recruitment tools); directly used for the purpose of distributing advertising (in-game advertising).
There are two types of BTL advergaming: static (transmitting identical messages) and dynamic (the ability to adjust PR for gamers and summarize the results of the event). This classification most often does not mean all BTL advergaming, but only in-game advertising.
Using 18+ category images in advertising is becoming quite an attractive option. However, the game creators are unlikely to take the risk, as publishing adult content may result in legal action and unnecessary expenses.
TTL Advergaming
This includes "link chasing" and "alternate reality games" (ARG). In the first case, the game contains a link to the website of a company distributing its products, and the task is to provoke the gamer to click this button.
Alternative reality games are situations in which reality is simulated. Here, communications are often carried out via the Internet, while participants communicate with each other using mobile devices.
Advergaming does not contribute to the formation of a recognizable brand when the entertainment process is not affected by the presence of a trademark, it can be safely ignored and the game can be completed without its support. In the case of an inextricable connection between the game and the trademark, the use of advergaming in promotion gives the latter significant advantages.
TTL Advergaming
Source: shutterstock.com
Advergaming should be organized in such a way that logos are not found on every corner in the game, but at the same time the brand is given a key role. It is unacceptable to include an emblem in the finished product if it has nothing to do with the game and even looks unnatural. The user should not find the logo superfluous at one level or another.
AdverGames, through which direct sales take place, give good results. In particular, it is worth noting online mini-games, where the prize is a discount on products.
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