AB Data

Let me show you how to get started with a China marketing plan that helps coordinate the work of our team and the clients. I will also explain why it is useful, and point out some differences between China and Western marketing. This is specifically for people that have experience with marketing but may not have much experience with China.

Going through this simple process helps everyone remember the uk phone number database marketing fundamentals that are going to improve the chances of success of the project, especially in the early stages.

This post is based on the video below, if you prefer listening over reading.

The file we use is Google Doc that you can download here. You can copy it and use it yourself.



The structure of our China marketing plan (and this post):

Company and Product
Goal and Scope
How Chinese Marketing Fits in the Broader Strategy
Team
Customers
Competitors
Positioning
Process
Promotions
Table of Contents
Company and Product
Goal and Scope
Context
Team
Customers
WHAT CHINESE CUSTOMERS WANT
Competitors
Positioning
Process
Promotions
Company and Product
China Marketing Plan - Company and Product

The first basic information that we need to get from everybody is the company and product. We want to know what the company is, what they’re doing, what kind of product they’re providing. The product they provide in their home country might be more comprehensive than the ones they provide when they first