Table of Contents:
What are ccTLDs?
.it domain: some data
.it Domain, the digital icon of Made in Italy
Why register a .it domain?
SEO and .it domain: what is the correlation?
How to register a .it domain
Match hosting to .it domain
What are ccTLDs?
Country code top level domains or ccTLDs are domain phone number in cambodia
extensions assigned to each country by ICANN ( Internet Corporation for Assigned Names and Numbers ), based on the relevant ISO national code (ISO Standard 3166, introduced in 1974). Each country has a code made up of 2 letters: .it for Italy, .uk for the United Kingdom, .de for Germany, .us for the United States.
Each country can determine parameters and conditions for registering a ccTLD, such as permitted symbols or limitations based on the registrant's residency.
A curiosity? Some extensions have been marketed for uses other than their geographical location:
.tv : This is the extension assigned to the islands of Tuvalu, but was later purchased by dotTV (a company owned by Verisign) to exploit its commercial potential and make it a generic top-level domain, lending itself to the television and digital media sector.
.ag : is the ccTLD for Antigua and Barbuda. Initially, it was intended to be used exclusively by entities based in these small Caribbean territories. However, over the years it has gained some popularity in Germany, Austria and Switzerland as an abbreviation for Aktiengesellschaft or “joint stock company”.
.me : This is the national extension of Montenegro, but it has quickly become an identifier for personal websites and individual brands. Its brevity and its
interpretation as “me” in English make it very popular for creating a personalized online identity.
.it domain : some data
Let's start with a historical note. The .it domain was created in 1987, managed by the Institute of Informatics and Telematics of the CNR in Pisa. Over the years it has become synonymous with reliability, authenticity and connection with the Italian territory. Domain registrations were initially the prerogative of institutions and universities, and then expanded to reach companies, professionals and individuals.
In October 2023, as announced by the competent Registry (the NIC ), the number of .it domain registrations reached 3.5 million. Among the Italian regions with the highest registration rate, Lombardy stands out, followed by Lazio and Campania. Furthermore, statistics show that the majority of .it domains were registered by private individuals, followed by companies (with 31% of registrations) and freelancers (with 9%).
While waiting for the end of the current year, in 2023 the trend of registrations shows that new .it domains exceed cancellations, a trend particularly marked in September. On an international scale, it ranks in the top-10 of the most registered ccTLDs, in seventh and ninth position respectively.
The .it domain continues to be the online gateway to establish a connection with the Italian public, underlining the importance of belonging to the territory and the promotion of local products or services.
.it Domain, the digital icon of Made in Italy
The .it extension represents a true passe-partout of Made in Italy, a mark of authenticity that tells the entrepreneurial and creative essence of our country. For a company, from a small artisan business to a large organization, the .it domain is configured as an element capable of immediately communicating belonging to a production system rich in history, design and quality.
This helps convey a clear message: your business and your commercial proposition are focused on the Italian market .
Why register a .it domain?
Although the TLD landscape is well-nourished, the .it domain is still among the most popular options for:
a company that wants to promote its products or services online;
a professional who wants to make himself known on the web;
a private individual who wants to create a personal blog or website.
There are several valid reasons to support this aspect.
Identity. Registering the .it domain means creating a direct connection with Italy. For a company or a professional, but also for a simple user who wants to create his blog, this ccTLD allows you to clearly express your identity and connection with the territory. This aspect is particularly useful if you want to reach a national audience: when it comes to the Italian market, registering a .it domain can offer a series of advantages that will help define your online presence.
Brand Protection. Registering a .it domain prevents others from using a name similar to yours, protecting the identity and recognizability of your brand in the national digital landscape.
Affordable cost. The Italian ccTLD is one of the cheapest extensions on the market. For example, domain registration with Shellrent costs €4.90 + VAT for the first year. However, if you also intend to purchase web hosting, you can get the .it domain for free until the first renewal.