People with disabilities are especially relevant online shoppers and a growing segment
With so many websites not fully accessible, a large proportion of the population is affected. In 2021, Destatis reported that 7.8 million people in Germany have a visual impairment. That’s around one in ten people. According to the test report by Aktion Mensch and Google, this group of people actually uses the internet more than average. This makes them a particularly relevant group of online customers. The report found that 61% of people with disabilities shop online frequently or very frequently, compared to 51% of people without disabilities. And let’s not forget that our society is aging. Which means that the number of people with disabilities will continue to increase.
- People with disabilities
- People with temporary disabilities
- Older people
So, including this group of customers is not just about being equitable. It can also be an economic factor. And having an accessible online store has even more advantages.
An accessible website is also good for usability, SEO, and your online presence
If you comply with the new kenya telegram screening accessibility standards, your website will be more user-friendly overall – not just for people with disabilities. Two examples: First, a high degree of visual contrast ensures that your websites are always easy to read, even when people look at them on their smartphones in the sun. Second, things like well-structured navigation and easily accessible information increase the dwell time on the page. This ensures a higher level of customer satisfaction overall and increases the chances of your online store being recommended to others.
In addition, designing your website to be accessible will have positive effects in terms of SEO. For one thing, because usability and a long dwell time are positive signals for Google and other search engines. But also, because optimized accessibility of your content (for example alt texts for images or transcriptions of audio content) provides more context for search engines.
You can see that making your online store accessible brings a range of benefits. In the next section, we’ll look at how Shopware as an ecommerce platform supports you with your accessibility.