Page 1 of 1

Customer and retention analysis

Posted: Wed Feb 05, 2025 6:29 am
by Mitu100@
A market research tool like Kissmetrics can be handy for retaining customers and attracting more to your online store. It analyzes customer behavior on your platform, such as single-user interactions.

Here are some main features of it:

Customer journey mapping

Sales report

Demographic analysis

Funnel reports



Moreover, Kissmetrics allows you latvia telegram screening to keep an eye on your customer’s shopping carts and the orders they place for in-depth analysis. Sales funnel tracking and segmentation are other cool features of this tool that can help you understand your audience better.

#3 Adobe Analytics
Adobe Analytics
Adobe Analytics can be a great option for larger-scale businesses, as it is an enterprise-level solution with numerous features. It allows you to track key performance metrics like pageviews, conversion rate, and bounce rate and pinpoint areas of improvement.

Here are some of the many features of it:

Predictive analysis

Customizable dashboard

Integration with Adobe Marketing Cloud

Conversion tracking

Advanced segmentation

Path analysis

You can integrate Adobe Analytics with in-house tools like Adobe Target. This can help you combine experimentation and personalization and utilize the collected data as the single source of truth for A/B tests and marketing strategies.