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The Potential For Failure Is There. But, Because Content Marketing Programs Are Designed For The Long Run, Deciding To Stop Them Is Often A Dramatic, Painful, Political Process.content Marketers Can Ask Better Questions: “do We Really Need To Implement That New Blog Or Resource Center Into Our Enterprise Cms System Before We Launch A Prototype And Test It?” Or, “can We Redirect Creative Talent To Something Cool And Innovative Instead Of More Infographics For Sales?” Or, “how Can We Build A Production Studio Approach For Testing Stories, Formats, And Audience Engagement?”and Brands Can Take A Different Approach To Decommissioning Projects.

Yes, Canceling Something That Lasted A Decade Is An Emotional poland number for whatsapp Experience For The Team. But Keeping That Failing Blog Going Is The Fastest Way To Never Again Develop New Platforms.let’s Commit To Reassigning Talent, Reusing Storylines, Repackaging Content, And Figuring Out How To Launch New Ideas.it’s No One’s Fault When The Story, The Platform, Or The Format Stop Resonating With Audiences (Or Never Ge Picard Once Said In Star Trek: The Next Generation, “you Can Commit No Mistakes And Still Lose.



That Is Not Weakness. That Is Life.”the Wrap-upand That’s A Wrap Of The Weekly Wrap As A Podcast. Starting Next Week, The Weekly Wrap Is Morphing Into Something Different. Something New. Something Well Stopped And Well Started.and We’d Like You To Help Build It.as The Podcast Goes On Hold, We Transition To A Weekly Wrap Blog Post Featuring Content Marketing At Play In The World.that’s Where You Come In. Spot Something Worth Sharing – A Great Or Terrible Blog Post, An Engaging Or Poorly Done Video, A Social Media Story, Or Some News That Your Content Marketing Peers Should See? If It Moves You, Move It On Over To Us.