Is it sales? Then research

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Or include static site-wide or blog-wide “Featured guides'' sections linking to those important blog posts. Here’s an example of a product category page linking to related guides: Not only do these links help buyers make more informed decisions, they also help those linked guides maintain more consistent and long-term rankings. What if your blog has no traffic at all? But there’s another possibility, a bigger and broader one that probably deserves a separate discussion: What if your blog doesn’t rank at all, and there’s no organic traffic to convert? Sometimes those unexpected rankings never come, so what can you do? Ask yourself why you have a blog in the first place and what you’d like to achieve with it.

your keywords and create effective uk phone number list contextual CTAs. If it’s links and connections? Then research journalists in your niche and what they are interested in, to better create content for successful outreach. Researching your keywords and aligning your content to your goals is a huge topic, which is covered in-depth in Moz’s Keyword Research Master Guide, so start there. Make your blog part of your whole company The above steps help you revive and improve your blog’s rankings and utilize those clicks better.



But without solving an underlying issue, you won’t see your blogging strategy succeed in the long run. You need to integrate blogging into your company’s life and marketing strategy. Let your whole company submit content ideas for your blog, encourage everyone to share those articles that go live, and invite your current employees to write articles and create graphics for your blog. Make sure your blog writers talk to your customer support and sales teams because