That’s tough to read, but there’s a silver lining:
Posted: Thu Feb 06, 2025 6:35 am
Reduce abandoned cart rate to convert more customers during Black Friday-Cyber Monday
Increasing your conversion rate and lowering your cart abandonment rate are the two actions with the biggest impact on your BFCM revenue.
A Baymard Institute study finds that the average shopping cart abandonment rate for ecommerce stores is 69.8%. Yup: 70% of shoppers who visit your store add products to their carts but don’t place an order.
Reducing cart abandonment by 33% is equivalent to growing your customer base by 23%
Completely eliminating cart abandonment ghana telegram screening (while not feasible) would in theory triple most online stores’ revenue
You have already done the hard (and expensive) work of breaking through the holiday noise to acquire any shoppers on your site, and possibly even dedicated support resources to answering their questions.
Don’t let a leaky checkout process undo all of that progress and cost you revenue that would otherwise be in your company’s account.
What’s a good conversion rate?
Bottom line: The latest data, which comes from Kibo Commerce in Q1 of 2022, shows that ecommerce conversion rates in the US average out at 2.3%. The report goes into considerable detail about variances in conversion rate: for example, conversion rates vary between mobile (2%), tablet (3%), and desktop (3%).
Most ecommerce experts we talk to would say 1-3% is normal and 4% is fantastic, but a “good” ecommerce conversion rate depends on your business’s maturity, product category, audience, digital marketing maturity, and so much more.
Increasing your conversion rate and lowering your cart abandonment rate are the two actions with the biggest impact on your BFCM revenue.
A Baymard Institute study finds that the average shopping cart abandonment rate for ecommerce stores is 69.8%. Yup: 70% of shoppers who visit your store add products to their carts but don’t place an order.
Reducing cart abandonment by 33% is equivalent to growing your customer base by 23%
Completely eliminating cart abandonment ghana telegram screening (while not feasible) would in theory triple most online stores’ revenue
You have already done the hard (and expensive) work of breaking through the holiday noise to acquire any shoppers on your site, and possibly even dedicated support resources to answering their questions.
Don’t let a leaky checkout process undo all of that progress and cost you revenue that would otherwise be in your company’s account.
What’s a good conversion rate?
Bottom line: The latest data, which comes from Kibo Commerce in Q1 of 2022, shows that ecommerce conversion rates in the US average out at 2.3%. The report goes into considerable detail about variances in conversion rate: for example, conversion rates vary between mobile (2%), tablet (3%), and desktop (3%).
Most ecommerce experts we talk to would say 1-3% is normal and 4% is fantastic, but a “good” ecommerce conversion rate depends on your business’s maturity, product category, audience, digital marketing maturity, and so much more.