Recent Low Spender (RM)
Posted: Thu Feb 06, 2025 10:02 am
With this segment you want to continue your marketing to keep-in-touch and build trust. Social proof copy and how-tos for the products they own could be valuable reenforcement. Soft-sells of complementary products could help increase both the order value and recency.
Recent low spender (RM) customers have recently ordered but their order amounts are lower than your store average. It would be valuable to figure out why: is it a merchandise issue where they just ordered inexpensive products or is it a marketing issue that attracted lower spenders?
With this segment you’ll want to research cayman islands telegram screening why their orders are lower. Offering them incentives around boosting the order value could also be productive (e.g. Free Shipping over X, Gift with orders over Y).
Recent Whale (RM)
Recent whale (RM) customers combine high spending and recent purchases. They are active and have spent the highest amounts with their orders. This could be a combination of a single huge purchase or many large purchases, but they outrank other spending segments.
For this segment you’ll want to dust off your red carpet and make sure to thank them and give them the best service you can. Free gifts or samples could be valuable here, they’ve probably given you enough profit to spend more freely. Make sure you continue to market to them so they continue to re-order.
Recent low spender (RM) customers have recently ordered but their order amounts are lower than your store average. It would be valuable to figure out why: is it a merchandise issue where they just ordered inexpensive products or is it a marketing issue that attracted lower spenders?
With this segment you’ll want to research cayman islands telegram screening why their orders are lower. Offering them incentives around boosting the order value could also be productive (e.g. Free Shipping over X, Gift with orders over Y).
Recent Whale (RM)
Recent whale (RM) customers combine high spending and recent purchases. They are active and have spent the highest amounts with their orders. This could be a combination of a single huge purchase or many large purchases, but they outrank other spending segments.
For this segment you’ll want to dust off your red carpet and make sure to thank them and give them the best service you can. Free gifts or samples could be valuable here, they’ve probably given you enough profit to spend more freely. Make sure you continue to market to them so they continue to re-order.