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Check the usability of your store now!

Posted: Sat Feb 08, 2025 3:26 am
by Mitu100@
You need to overdeliver on expectations. When finding products is easier than expected, when descriptions are more detailed than expected, when checking out is more straightforward than expected, etc., the customer will be surprised at the cognitive ease – and their lazy brain will rejoice.

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The brain is always busy and enjoys it when certain things are simple and uncomplicated.

Your Shopware store meets customers’ expectations of algeria telegram screening an ideal store system and is easy for them to navigate. But the store system alone can’t overdeliver on customer expectations – that’s your job! So, with a standard store system, your first question should be: “Does the customer really need XY or can we ditch it?” Often, we’ll remove the Sort function from list pages, because it doesn’t enhance usability and customers don’t tend to sort T-shirts alphabetically.

To meet expectations, you need to scrutinize every on-site touchpoint and decide whether you really need that particular page or function, or whether you could even enhance it to make things simpler. For that, you need consumer insights – we’ll explore those in more detail in a few weeks’ time.


Download the Usability Checklist now and discover how you could fine-tune your online store’s usability. Just complete the contact form and we’ll email you the checklist as a PDF.