Social psychology and personality: how to predict behavior on social networks
Posted: Sun Dec 22, 2024 10:12 am
To go a little deeper into understanding social media users, what factors influence their searches, and what you can do to attract them to your brand, I want to mention another interesting study.
This survey, designed by the company Spredfast, was carried out among users who had shared their personality type on social networks.
So, at first glance, it is an interesting study to predict what type of content is likely to generate more interest , although, like everything, it must be taken with caution.
The most significant findings
What strikes me most about this study is that there are certain personalities who are more active on social media.
Introverts vs. extroverts
For example, the data showed that introverts are more likely to post art-related hashtags like #Doodle, #illustration, #anime, and #draw.
In contrast, extroverts are much more likely to post selfies, focusing more on themselves rather than their work.
Another interesting fact is that introverts receive more likes per post, while extroverts receive, on average, 7% more comments.
And, of course, extroverts have more followers on average.
Specifically, 22% have more than 1,000 followers compared to 18% of introverts.
Introverts are more likely to discuss politics. Is it because they are more profound?
Finally, it is worth noting that extroverts like to post earlier in the morning and later at night, while introverts tend to post from 11 a.m. to 8 p.m.
It could mean that the former, more impulsive, do not reflect much before publishing and, as a consequence, are more spontaneous.
Rational vs. emotional
I am very struck by the results regarding these two types of personalities.
When making decisions, rational people tend to rely on hard logic, while emotional people tend to think more about the impact of the decision on the people affected.
Furthermore, rational people are more likely to defend what they consider fair, while emotional people tend to make judgments related to compassion.
What hashtags do they usually use?
#love is much more used by emotional people than by rationa philippines phone code l people, as is evident.
Also particularly striking is the huge difference in commitment between these two types of personalities.
Rational people receive fewer likes and comments per post, while emotional people receive more engagement.
The study does not reveal any differences in the number of followers.
Tips to influence users' final decision on social networks
What does this mean for brands?
Well, many things.
To begin with, we have learned that algorithms determine the reach our posts will have.
LinkedIn, for example, "forces" us to generate high-quality content that passes the various filters mentioned above.
Different user behaviors and personalities also give us clues about what content should be like for each social network.
Here are some tips you should follow with information about the types of content that work best according to the personality of each social media user.
A/B test the same content from two different perspectives
This survey, designed by the company Spredfast, was carried out among users who had shared their personality type on social networks.
So, at first glance, it is an interesting study to predict what type of content is likely to generate more interest , although, like everything, it must be taken with caution.
The most significant findings
What strikes me most about this study is that there are certain personalities who are more active on social media.
Introverts vs. extroverts
For example, the data showed that introverts are more likely to post art-related hashtags like #Doodle, #illustration, #anime, and #draw.
In contrast, extroverts are much more likely to post selfies, focusing more on themselves rather than their work.
Another interesting fact is that introverts receive more likes per post, while extroverts receive, on average, 7% more comments.
And, of course, extroverts have more followers on average.
Specifically, 22% have more than 1,000 followers compared to 18% of introverts.
Introverts are more likely to discuss politics. Is it because they are more profound?
Finally, it is worth noting that extroverts like to post earlier in the morning and later at night, while introverts tend to post from 11 a.m. to 8 p.m.
It could mean that the former, more impulsive, do not reflect much before publishing and, as a consequence, are more spontaneous.
Rational vs. emotional
I am very struck by the results regarding these two types of personalities.
When making decisions, rational people tend to rely on hard logic, while emotional people tend to think more about the impact of the decision on the people affected.
Furthermore, rational people are more likely to defend what they consider fair, while emotional people tend to make judgments related to compassion.
What hashtags do they usually use?
#love is much more used by emotional people than by rationa philippines phone code l people, as is evident.
Also particularly striking is the huge difference in commitment between these two types of personalities.
Rational people receive fewer likes and comments per post, while emotional people receive more engagement.
The study does not reveal any differences in the number of followers.
Tips to influence users' final decision on social networks
What does this mean for brands?
Well, many things.
To begin with, we have learned that algorithms determine the reach our posts will have.
LinkedIn, for example, "forces" us to generate high-quality content that passes the various filters mentioned above.
Different user behaviors and personalities also give us clues about what content should be like for each social network.
Here are some tips you should follow with information about the types of content that work best according to the personality of each social media user.
A/B test the same content from two different perspectives