It goes against common qatar mobile number example sense. However, if possible, phrase the information in a positive way. Help the reader see a brighter future, solve a problem, achieve a goal, or gain information. When writing copy, try to increase the variety of vocabulary If you use the same language over and over, readers will get bored. You probably already know this because you’ve put some books aside out of frustration. The same philosophy applies to copywriting.

If you can change up your language, use surprising words, and delight your audience, you’ll increase the likelihood of conversions. This is the strategy that Dooney and Brooke use in their email sales copy. They use different phrases to keep the email copy interesting and fresh. Dourney and Brooke Email Copy Image from Milled Tell a compelling story to create a concrete mental image We love storytelling. It’s one of the most powerful copywriting strategies in the world.